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wp.org search vs our merit ranking: “publish to network”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “publish to network”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Media Auto Poster – Schedule & Publish to Hootsuite shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 200+ installs carry it up the search order; its 4.1★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Blog2Social: Social Media Auto Post & Scheduler places #12 on merit, 4.5★ from 2,107 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (125) wp.org #1 2 WP Twitter Auto Publish 3K+ · 4.9★ (206) wp.org #2 ↑1 3 Social Media Auto Publish 5K+ · 4.7★ (345) wp.org #3 ↑1 4 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1,668) wp.org #5 ↑2 wp.org ranks it 1 place below merit 5 AddToAny Share Buttons 300K+ · 4.7★ (1,114) wp.org #7 ↓1 wp.org ranks it 2 places below merit 6 WP to LinkedIn Auto Publish 900+ · 4.7★ (59) wp.org #4 ↑1 wp.org ranks it 2 places above merit 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2,146) wp.org #9 wp.org ranks it 2 places below merit 8 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #6 ↓4 wp.org ranks it 2 places above merit 9 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #11 wp.org ranks it 2 places below merit 10 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (202) wp.org #8 wp.org ranks it 2 places above merit 11 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1,463) wp.org #16 wp.org ranks it 5 places below merit 12 Blog2Social: Social Media Auto Post & Scheduler 40K+ · 4.5★ (2,107) wp.org #20 ↓2 wp.org ranks it 8 places below merit 13 Post to Google My Business (Google Business Profile) 10K+ · 4.9★ (159) wp.org #15 ↑1 wp.org ranks it 2 places below merit 14 FluentCommunity – Ultra-Fast High-Performance Social Network, Community, LMS & Online Courses 8K+ · 4.8★ (96) wp.org #12 wp.org ranks it 2 places above merit 15 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #13 ↑1 wp.org ranks it 2 places above merit 16 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (202) wp.org #19 wp.org ranks it 3 places below merit 17 My Calendar – Accessible Event Manager 20K+ · 4.7★ (159) wp.org #18 ↓5 wp.org ranks it 1 place below merit 18 Social Media Auto Poster – Schedule & Publish to Hootsuite 200+ · 4.1★ (15) wp.org #10 wp.org ranks it 8 places above merit 19 affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) wp.org #14 ↑1 wp.org ranks it 5 places above merit 20 Add to Home Screen & Progressive Web App 1K+ · 3.7★ (25) wp.org #23 wp.org ranks it 3 places below merit 21 Text to Speech – TTSWP 200+ · 5.0★ (6) wp.org #22 ↑2 wp.org ranks it 1 place below merit 22 WP Tumblr Auto Publish 60+ · 3.2★ (9) wp.org #17 wp.org ranks it 5 places above merit 23 Ad Commander – Ad Manager for Banners, AdSense, Ad Networks 200+ · 5.0★ (4) wp.org #24 wp.org ranks it 1 place below merit 24 Portugal DPD Pickup and Lockers network for WooCommerce 200+ · 4.3★ (4) wp.org #21 ↓1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.