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wp.org search vs our merit ranking: “read ninja”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “read ninja”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Security Ninja For MainWP shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder places #9 on merit, 4.9★ from 4515 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #1 2 Security Ninja – WordPress Security & Firewall 7K+ · 4.7★ (101) wp.org #2 3 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #3 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 ↑3 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #9 ↑1 4 too low 6 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #6 7 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #11 ↑6 4 too low 8 Download Monitor 80K+ · 4.5★ (525) wp.org #10 ↓1 2 too low 9 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #14 ↓1 5 too low 10 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #12 ↓1 2 too low 11 Media Cleaner: Delete Unused Images & Clean Your Media Library 90K+ · 4.6★ (779) wp.org #13 ↓1 2 too low 12 Notibar – Notification Bar for WordPress 8K+ · 4.8★ (71) wp.org #8 4 too high 13 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #16 ↑3 3 too low 14 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #24 10 too low 15 Form Vibes – Save Contact Form 7 & Elementor Form Entries to Database 10K+ · 4.9★ (133) wp.org #21 ↓1 6 too low 16 FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ · 4.7★ (78) wp.org #17 ↑5 1 too low 17 Spam Protection | Maspik 30K+ · 4.7★ (87) wp.org #20 ↓5 3 too low 18 SilentShield – Captcha & Anti-Spam for WordPress (CF7, WPForms, Elementor, WooCommerce) 10K+ · 4.7★ (24) wp.org #19 1 too low 19 Create 6K+ · 4.3★ (25) wp.org #15 ↓1 4 too high 20 Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ · 4.8★ (17) wp.org #23 ↑1 3 too low 21 Ninja Forms Signature Contract Add-On 300+ · 5.0★ (3) wp.org #7 ↓2 14 too high 22 Security Ninja For MainWP 400+ · 5.0★ (1) wp.org #5 ↓1 17 too high 23 Form Builder Blocks 500+ · 0.0★ (0) wp.org #18 5 too high 24 Omnisend for Ninja Forms Add-On 10+ · 5.0★ (1) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.