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wp.org search vs our merit ranking: “record id”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “record id”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Crawler Record shows at wp.org #3 but places #24 on merit, a gap of 21 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Kadence Security – Password, Two Factor Authentication, and Brute Force Protection places #10 on merit, 4.6★ from 3992 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #2 1 too low 2 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #4 2 too low 3 WP Activity Log 300K+ · 4.7★ (490) wp.org #5 2 too low 4 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #7 3 too low 5 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #8 3 too low 6 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #6 7 Record of Consent Extension for Complianz 600+ · 5.0★ (3) wp.org #1 6 too high 8 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #11 3 too low 9 Schedule Post Changes With PublishPress Future: Unpublish, Delete, Change Status, Trash, Change Categories 100K+ · 4.5★ (172) wp.org #10 1 too low 10 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #15 5 too low 11 WP-PostRatings 20K+ · 4.4★ (178) wp.org #14 3 too low 12 Sequential Order Number for WooCommerce 50K+ · 4.9★ (146) wp.org #16 4 too low 13 Affiliate Program Suite — SliceWP Affiliates 10K+ · 4.9★ (111) wp.org #17 4 too low 14 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #12 2 too high 15 WP-UserOnline 10K+ · 4.6★ (38) wp.org #13 2 too high 16 WP-PostViews 90K+ · 4.4★ (65) wp.org #19 3 too low 17 Bulky – Bulk Edit Products for WooCommerce 10K+ · 4.6★ (53) wp.org #20 3 too low 18 WP Fusion Lite – Marketing Automation and CRM Integration for WordPress 4K+ · 5.0★ (69) wp.org #23 5 too low 19 Export Media URLs 8K+ · 5.0★ (29) wp.org #21 2 too low 20 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #24 4 too low 21 WP Last Login 10K+ · 3.8★ (26) wp.org #18 3 too high 22 Custom Order Numbers for WooCommerce 20K+ · 4.2★ (25) wp.org #22 23 All-in-One Microsoft 365 & Entra ID / Azure AD SSO Login 600+ · 3.9★ (7) wp.org #9 14 too high 24 Crawler Record 100+ · 5.0★ (1) wp.org #3 21 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.