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← Rankings

wp.org search vs our merit ranking: “redirect 301”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “redirect 301”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced 301 and 302 Redirect shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #12 on merit, 4.8★ from 1321 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 301 Redirects – Redirect Manager 300K+ · 4.7★ (578) wp.org #1 2 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #2 3 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #3 4 Redirection 100K+ · 5.0★ (419) wp.org #8 ↑3 4 too low 5 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #10 ↓2 5 too low 6 301 Redirects & 404 Error Log 30K+ · 4.6★ (28) wp.org #5 1 too high 7 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #7 8 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #17 9 too low 9 Safe Redirect Manager 40K+ · 4.7★ (78) wp.org #9 10 Quick 301 Redirects 7K+ · 4.6★ (12) wp.org #4 6 too high 11 Redirection 2M+ · 4.4★ (704) wp.org #12 ↓2 1 too low 12 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #22 ↓4 10 too low 13 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #11 ↑3 2 too high 14 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #24 10 too low 15 A Attachment Pages Redirect 10K+ · 4.9★ (47) wp.org #16 1 too low 16 Advanced 301 and 302 Redirect 1K+ · 5.0★ (6) wp.org #6 10 too high 17 Redirect 404 to Homepage 60K+ · 4.6★ (24) wp.org #14 ↓1 3 too high 18 Simple Page Redirect 10K+ · 5.0★ (8) wp.org #13 ↓1 5 too high 19 Groups 404 Redirect 1K+ · 4.6★ (10) wp.org #18 ↑1 1 too high 20 WP Post Redirect 3K+ · 4.6★ (5) wp.org #15 5 too high 21 Advanced GeoIP Redirect 900+ · 3.6★ (11) wp.org #20 1 too high 22 Premmerce Redirect Manager 500+ · 5.0★ (2) wp.org #19 ↑1 3 too high 23 Advanced Redirect Manager 301 70+ · 5.0★ (1) wp.org #21 2 too high 24 DevDome Redirect Manager: Link Rotator, Geo Redirect & 302 Redirect 300+ · 5.0★ (1) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.