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wp.org search vs our merit ranking: “rel nofollow link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “rel nofollow link”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Extend Link shows at wp.org #5 but places #22 on merit, a gap of 17 places. Its 1K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Blackhole for Bad Bots places #10 on merit, 4.7★ from 148 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 External Links – nofollow, noopener & new window 80K+ · 4.3★ (247) wp.org #3 wp.org ranks it 2 places below merit 2 Title and Nofollow For Links (Classic Editor) 10K+ · 4.5★ (23) wp.org #2 3 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 ↑3 wp.org ranks it 4 places below merit 4 R Rel Nofollow 700+ · 5.0★ (4) wp.org #1 wp.org ranks it 3 places above merit 5 Gallery Custom Links 30K+ · 4.7★ (208) wp.org #9 ↓1 wp.org ranks it 4 places below merit 6 MaxButtons – Create buttons 70K+ · 4.9★ (1,093) wp.org #13 ↑1 wp.org ranks it 7 places below merit 7 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #4 wp.org ranks it 3 places above merit 8 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #18 wp.org ranks it 10 places below merit 9 Auto Affiliate Links 2K+ · 4.1★ (39) wp.org #11 ↑1 wp.org ranks it 2 places below merit 10 Blackhole for Bad Bots 30K+ · 4.7★ (148) wp.org #23 wp.org ranks it 13 places below merit 11 No External Links 4K+ · 4.8★ (16) wp.org #10 ↓1 wp.org ranks it 1 place above merit 12 Affiliate Link Marker 400+ · 5.0★ (6) wp.org #6 ↑1 wp.org ranks it 6 places above merit 13 LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ · 5.0★ (19) wp.org #15 wp.org ranks it 2 places below merit 14 Genesis Simple Hooks 20K+ · 4.6★ (22) wp.org #21 ↓2 wp.org ranks it 7 places below merit 15 Easy Media Download 9K+ · 4.0★ (28) wp.org #22 ↓1 wp.org ranks it 7 places below merit 16 FV Simpler SEO 2K+ · 4.6★ (12) wp.org #20 wp.org ranks it 4 places below merit 17 Leaving Notice Popup For External Links – nofollow, noopener & New Tab 200+ · 5.0★ (3) wp.org #8 ↓2 wp.org ranks it 9 places above merit 18 Nofollow for external link 9K+ · 3.8★ (36) wp.org #24 ↓2 wp.org ranks it 6 places below merit 19 DoFollow Case by Case 1K+ · 4.0★ (8) wp.org #16 wp.org ranks it 3 places above merit 20 WP Post Redirect 3K+ · 4.6★ (5) wp.org #19 ↓1 wp.org ranks it 1 place above merit 21 GT Link Manager 200+ · 5.0★ (3) wp.org #12 ↑1 wp.org ranks it 9 places above merit 22 Extend Link 1K+ · 3.0★ (2) wp.org #5 wp.org ranks it 17 places above merit 23 Nofollow External/Outbound Link (SEO) 10+ · 5.0★ (1) wp.org #14 ↓3 wp.org ranks it 9 places above merit 24 External Links Manager – Open new window in a new tab + nofollow, noreferrer 50+ · 5.0★ (1) wp.org #17 wp.org ranks it 7 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.