Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “relate”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “relate”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Moosend Website Connector shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 3.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell places #8 on merit, 4.9★ from 175 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #1 2 Related Products – Create Upsells, Cross-sells, and Product Recommendations for WooCommerce 10K+ · 4.6★ (82) wp.org #2 3 CMB2 300K+ · 5.0★ (91) wp.org #6 3 too low 4 Related Products Manager for WooCommerce 1K+ · 4.6★ (19) wp.org #3 1 too high 5 WordLift – AI powered SEO – Schema 300+ · 4.4★ (65) wp.org #7 2 too low 6 Bulk Auto Image Alt Text (Alt tag, Alt attribute) optimizer (image SEO) 10K+ · 4.2★ (111) wp.org #11 5 too low 7 picu – Online Photo Proofing Gallery 2K+ · 4.7★ (55) wp.org #12 5 too low 8 WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell 5K+ · 4.9★ (175) wp.org #18 10 too low 9 Bordered Blocks – Add subtle borders or outlines and labels to Blocks in the Editor 200+ · 5.0★ (6) wp.org #5 4 too high 10 Order Minimum/Maximum Amount Limits for WooCommerce 10K+ · 4.5★ (40) wp.org #14 4 too low 11 Related Products for WooCommerce 3K+ · 4.9★ (46) wp.org #17 ↓2 6 too low 12 Related Categories for WooCommerce 50+ · 5.0★ (3) wp.org #4 8 too high 13 Majestic Support – The Leading-Edge Help Desk & Customer Support Plugin 3K+ · 5.0★ (8) wp.org #15 ↑2 2 too low 14 CP Related Posts 100+ · 3.4★ (10) wp.org #10 4 too high 15 Contextly Recommends 100+ · 3.8★ (23) wp.org #21 6 too low 16 Auto Focus Keyword for SEO 2K+ · 5.0★ (2) wp.org #9 7 too high 17 Automatic Internal Links for SEO by Pagup 900+ · 3.0★ (8) wp.org #13 4 too high 18 VidSEO – Video transcript embedding for WordPress & LLM 100+ · 4.2★ (6) wp.org #22 ↑1 4 too low 19 Moosend Website Connector 1K+ · 3.0★ (4) wp.org #8 11 too high 20 eShopLogistic Shipping Calculator 100+ · 4.6★ (5) wp.org #19 1 too high 21 Scoby Analytics 30+ · 5.0★ (2) wp.org #23 ↓1 2 too low 22 ITMAROON EC RELATE BLOCKS — · 0.0★ (0) wp.org #20 2 too high 23 Quantely Activity 10+ · 5.0★ (1) wp.org #16 7 too high 24 Embedded Posts 50+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.