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wp.org search vs our merit ranking: “restricted page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “restricted page”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Products Restricted Users for WooCommerce shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 400+ installs carry it up the search order; its 4.3★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Members – Membership & User Role Editor Plugin places #8 on merit, 4.9★ from 1281 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Restricted Site Access 10K+ · 4.8★ (62) wp.org #1 2 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #3 ↑2 1 too low 3 P Page-list 30K+ · 4.7★ (89) wp.org #2 1 too high 4 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #6 2 too low 5 Bold Page Builder 40K+ · 3.6★ (66) wp.org #4 1 too high 6 Page Restrict for WooCommerce 700+ · 4.7★ (23) wp.org #5 ↓2 1 too high 7 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #15 ↑2 8 too low 8 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #18 ↓3 10 too low 9 NextMove Lite – Thank You Page for WooCommerce 10K+ · 4.7★ (150) wp.org #13 ↑1 4 too low 10 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #14 ↑8 4 too low 11 Restrict – membership, site, content and user access restrictions for WordPress 2K+ · 4.2★ (25) wp.org #7 ↑1 4 too high 12 Simple Page Access Restriction 6K+ · 4.9★ (32) wp.org #10 ↑1 2 too high 13 WP-Members Membership Plugin 50K+ · 4.6★ (272) wp.org #20 ↑3 7 too low 14 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #12 ↑1 2 too high 15 Kit (formerly ConvertKit) – Email Subscribers, Email Newsletter, Email Marketing, Landing Pages and Membership 40K+ · 4.8★ (90) wp.org #19 4 too low 16 Page and Post Restriction 1K+ · 4.3★ (16) wp.org #8 ↓1 8 too high 17 Force Login 30K+ · 4.8★ (101) wp.org #22 5 too low 18 Password Protected 300K+ · 4.4★ (142) wp.org #23 ↓13 5 too low 19 WP Frontend Admin – Display WP Admin Pages in the Frontend 400+ · 4.9★ (54) wp.org #21 ↓1 2 too low 20 Products Restricted Users for WooCommerce 400+ · 4.3★ (6) wp.org #9 11 too high 21 Landing Page Cat – Coming Soon & Maintenance Pages 600+ · 4.2★ (6) wp.org #11 ↑1 10 too high 22 Ultimate Coming Soon Page, Maintenance Mode & Under Construction – Gutenberg Block Builder & Landing Page 9K+ · 4.5★ (6) wp.org #24 ↓3 2 too low 23 Restricted content based on purchase 30+ · 5.0★ (2) wp.org #16 7 too high 24 H Hidden Password Protected Pages 600+ · 5.0★ (2) wp.org #17 ↑1 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.