Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
by Kit · Membership
Also makes 1 other plugin · 40.7K+ installs across the portfolio →
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
40K+
≈45K estimated
Momentum
+8%
downloads vs prior 30d
Biggest opportunity: Swap “membership” and “email marketing” for “kit” and “landing”. “membership” isn't earning its slot: it only gets you to #16. “kit” sits at #5 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: it only gets you to #15. “landing” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 71 average across 298 Membership plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 40K of 4.8M lifetime downloads are still running, in line with its category: the median Membership plugin keeps 0.9%, across 166 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Membership plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 37 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 90 reviews, smoothed to 4.55★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
45
Momentum
Holding steady
+0.2
Velocity
places per keyword, 28d
30%
Breadth
of keywords climbing, 28d
+0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| convertkit | #1 | #1 | 0 |
| subscriber | #3 | #3 | up 2 |
| kit | #5 | #4 | up 1 |
| subscribers your tag | #5 | #4 | up 1 |
| landing pages | #6 | #7 | 0 |
| landing page your tag | #6 | #5 | up 1 |
| landing | #6 | #7 | 0 |
| email subscriber | #5 | #5 | down 1 |
| email newsletter your tag | #6 | #6 | 0 |
| newsletter | #12 | #12 | down 1 |
| email subscribers | #5 | #5 | down 1 |
| email marketing your tag | #15 | #12 | 0 |
| newsletters | #14 | #13 | up 1 |
| membership your tag | #16 | #11 | down 2 |
| tool kit | #6 | #5 | down 1 |
| tools kit | #6 | #5 | down 1 |
| subscriber plugin | #6 | #6 | up 1 |
| newsletter subscribers | #6 | #8 | 0 |
| membership site | #11 | #8 | 0 |
| marketing | #19 | #16 | up 2 |
277 searches this plugin appeared in over the last 90 days, 20 listed. 218 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “membership” and “email marketing” for “kit” and “landing”. “membership” isn't earning its slot: it only gets you to #16. “kit” sits at #5 untagged, close enough for a declared tag to move it up. “email marketing” isn't earning its slot: it only gets you to #15. “landing” sits at #6 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “email marketing”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “membership”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 161.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
37
releases in the last 12 months
4d ago
latest release · v3.4.8 · 28 Oct 2026
200
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 18 Mar 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ sakellariades5mo ago
Very good. I am at the beginning
Read on wp.org ↗ - ★★★★★ remoeng1126mo ago
nice to see something work at least, thank you.
Read on wp.org ↗ - ★★★★★ helloshanemorgan7mo ago
Signed up for Kit recently and was pleasantly surprised to find everything I needed to promote and create my email list at a reasonable price. Thanks!
Read on wp.org ↗ - ★★★★★ vuzvax10mo ago
Excellent This topic was modified 3 months, 1 week ago by vuzvax.
Read on wp.org ↗ - ★★★★★ david202011mo ago
I have found the experience of using Kit extremely pleasurable and valuable. I highly recommend its use as it is easy to navigate and they think of everything that you’ll need to get you the results you desire. I give Kit two thumbs up. Thank you.
Read on wp.org ↗ - ★★★★★ colleenhf11mo ago
Love it.
Read on wp.org ↗ - ★★★★★ whiteelephantagency11mo ago
We’ve been using this for about two years now and its done the job. Wish it were more responsive for mobile though.
Read on wp.org ↗ - ★★★★★ animtank11mo ago
Everything works. 🙂
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-28 Version 3.4.8 Added: Settings: Broadcasts: Separate Import and Export settings panels Updated: Broadcasts: Export: Convert relative links and image URLs to absolute URLs Updated: Broadcasts: Export: Remove responsive image attributes, 3.4.8
- 2026-10-15 Version 3.4.7 Added: Member Content: WooCommerce: Hide price, description and Add to Cart button on restricted Products, and prevent adding them to the cart Updated: MCP: Use the MCP Adapter Plugin, instead of bundling the MCP Adapter 3.4.7
- 2026-10-06 Version 3.4.6 Fix: Settings: OAuth: Verify the connection request originated from the Plugin before connecting to Kit, and require the manage_options capability to connect or disconnect Fix: Setup Wizard: Verify the connection request 3.4.6
- 2026-09-30 Version 3.4.5 Fix: Post Settings: Prevent rest_meta_database_error when third party Plugins also save metadata by removing duplicate Kit post metadata Fix: Member Content: Permit Search Engine Crawlers: Recognize DuckDuckBot as a craw 3.4.5
- 2026-09-23 Version 3.4.4 Added: Member Content: Divi: Login Widget Added: Member Content: Elementor: Login Widget Fix: Form Builder: Validate email address Fix: Form Builder: Display errors on submission 3.4.4
- 2026-09-17 Version 3.4.3 Added: Member Content: Login Form Block and Shortcode 3.4.3
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (3.4.8). Sites still on an older version should update.
- 2024-04-05 CVE-2024-31245 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.4.5 Patched in 2.4.6
- 2023-05-15 CVE-2023-2337 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.0 Patched in 2.2.1
- Patched Medium · 6.4 ConvertKit <= 2.0.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2022-12-23 CVE-2022-4508 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.4 Patched in 2.0.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 7 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Kit (formerly ConvertKit) when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Newsletter, Membership, Landing pages
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom sub..."
- ✓ Has a FAQ 47 questions in the FAQ.
- ✓ FAQ asks real questions 47 of 47 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "ideal for", "for creators").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 3 more.
- ✓ Headings and lists 12 headings and 10 lists.
- ✓ Enough to quote 8,902 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 50K+ → 40K+ down after 166 days in tier
- 2024-06-17 40K+ → 50K+ up after 1 days in tier
- 2024-06-16 50K+ → 40K+ down after 3 days in tier
- 2024-06-13 40K+ → 50K+ up after 1138 days in tier
- 2021-05-02 30K+ → 40K+ up after 266 days in tier
- 2020-08-09 20K+ → 30K+ up after 422 days in tier
- 2019-06-14 10K+ → 20K+ up after 210 days in tier
- 2018-11-16 6K+ → 10K+ up after 729 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 3 shared tags A -
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 2 shared tags C -
MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ installs · 4.5★ · 2 shared tags A -
Leadfox for WordPress 200+ installs · 3.6★ · 2 shared tags -
Mailer Dragon – Email Marketing Plugin for WordPress 200+ installs · 4.0★ · 2 shared tags B -
Elementor Website Builder – more than just a page builder 10M+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/convertkit" width="480" height="300" style="border:0" loading="lazy" title="Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages — Plugin Pulse"></iframe> Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages: 40K+ active installs, 4.8★ (90 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/convertkit
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