Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
by Kit · Membership
Also makes 1 other plugin · 40.7K+ installs across the portfolio →
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
90 health vs 69 average across 180 Membership plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
98.9K
now · peak 134.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
34
releases in the last 12 months
2mo ago
latest release · v3.3.5
187
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-31 · 1,447 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ sakellariades3mo ago
Very good. I am at the beginning
Read on wp.org ↗ - ★★★★★ remoeng1124mo ago
nice to see something work at least, thank you.
Read on wp.org ↗ - ★★★★★ helloshanemorgan5mo ago
Signed up for Kit recently and was pleasantly surprised to find everything I needed to promote and create my email list at a reasonable price. Thanks!
Read on wp.org ↗ - ★★★★★ vuzvax7mo ago
Excellent This topic was modified 3 months, 1 week ago by vuzvax.
Read on wp.org ↗ - ★★★★★ david20209mo ago
I have found the experience of using Kit extremely pleasurable and valuable. I highly recommend its use as it is easy to navigate and they think of everything that you’ll need to get you the results you desire. I give Kit two thumbs up. Thank you.
Read on wp.org ↗ - ★★★★★ colleenhf9mo ago
Love it.
Read on wp.org ↗ - ★★★★★ whiteelephantagency9mo ago
We’ve been using this for about two years now and its done the job. Wish it were more responsive for mobile though.
Read on wp.org ↗ - ★★★★★ animtank9mo ago
Everything works. 🙂
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-19 Version 3.3.9 Added: Settings: Deprecation warning when using Legacy Form or Legacy Landing Page Added: Setup Wizards: Member Content: Check WordPress user can create and publish the chosen Post Type Added: Setup Wizards: Landing Page 3.3.9
- 2026-08-10 Version 3.3.8 Added: Post Settings: Deprecation warning when using Legacy Form or Legacy Landing Page Removed: Legacy Forms from settings dropdowns. Existing Legacy Form settings will be honored, but deprecated in the future Removed: 3.3.8
- 2026-07-31 Version 3.3.7 Added: Settings: Spam Protection: Cloudflare Turnstile option Updated: Settings: reCAPTCHA: Moved to Spam Protection section Fix: Form Builder: “This block has encountered an error” when Plugin disconnected from Kit 3.3.7
- 2026-07-20 Version 3.3.6 Fix: Member Content: Tags: Require Login is now always enabled, to ensure subscribers authenticate to access gated content Removed: Kit Forms: Store subscriber ID as cookie when submitting an embedded Kit form 3.3.6
- 2026-07-07 Version 3.3.5 Added: Settings: Tools: Kit Legacy Forms: Migrate from legacy forms to newer Kit forms Fix: Settings: Tools: Migrations: Use form instead of id for [convertkit_form] shortcode when migrating from third party form Plugins 3.3.5
- 2026-06-19 Version 3.3.4 Fix: Pages: Add New: Dropdown menu alignment and mobile layout Fix: Block Editor: Refresh button icon alignment Fix: Block Editor: Settings Sidebar: Improve descriptions and links to match Classic Editor Fix: Settings: B 3.3.4
Known vulnerabilities
via Wordfence Intelligence5 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 5.3 ConvertKit <= 2.4.9 - Missing Authorization ↗
- 2024-04-05 CVE-2024-31245 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.4.5 Patched in 2.4.6
- 2023-05-15 CVE-2023-2337 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.2.0 Patched in 2.2.1
- Medium · 6.4 ConvertKit <= 2.0.4 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2022-12-23 CVE-2022-4508 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.0.4 Patched in 2.0.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 8 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 50K+ → 40K+ down after 166 days in tier
- 2024-06-17 40K+ → 50K+ up after 1 days in tier
- 2024-06-16 50K+ → 40K+ down after 3 days in tier
- 2024-06-13 40K+ → 50K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ installs · 4.7★ · 3 shared tags A
-
Mailster WordPress Newsletter Plugin 7K+ installs · 3.7★ · 2 shared tags D -
MailerPress – Email Marketing, Newsletter, Email Automation & WooCommerce Emails 1K+ installs · 4.5★ · 2 shared tags A
-
Leadfox for WordPress 200+ installs · 3.6★ · 2 shared tags B -
Mailer Dragon – Email Marketing Plugin for WordPress 200+ installs · 4.0★ · 2 shared tags B -
Elementor Website Builder – more than just a page builder 10M+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/convertkit" width="480" height="300" style="border:0" loading="lazy" title="Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages — Plugin Pulse"></iframe> Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages: 40K+ active installs, 4.8★ (90 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/convertkit