wp.org search vs our merit ranking: “reveal button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “reveal button”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EU Withdrawal Button for WooCommerce shows at wp.org #7 but places #23 on merit, a gap of 16 places. Its 500+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups places #9 on merit, 4.9★ from 701 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin signals wp.org

Call Now Button – The Free Click to Call Button for WordPress 200K+ · 4.8★ (102) wp.org #2 1 too low 2

ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #4 2 too low 3

Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #5 ↑9 2 too low 4

All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #6 2 too low 5

Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #9 4 too low 6

Coupon & Discount Code Reveal Button 1K+ · 5.0★ (4) thin reviews wp.org #1 5 too high 7

Akismet Anti-spam: Spam Protection 5M+ · 4.7★ (1187) wp.org #11 ↓6 4 too low 8

HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) throws errorsnot PHP-current wp.org #8 9

Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #21 12 too low 10

Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #19 ↑2 9 too low 11

Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #16 ↑1 5 too low 12

Image Hover Effects Ultimate ( Image Gallery, Effects, Lightbox, Comparison & Magnifier ) 10K+ · 4.7★ (250) wp.org #18 ↑1 6 too low 13

Superb Addons: Blocks, Patterns, Pre-built Pages, Sliders, Popups, Free Forms, Animations & More 80K+ · 4.9★ (23) thin reviews wp.org #10 3 too high 14

Bolt CTA Button – Floating Call Button for WordPress 2K+ · 5.0★ (4) thin reviews wp.org #3 11 too high 15

Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #20 ↓5 5 too low 16

Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) throws errorsnot PHP-current wp.org #12 ↓1 4 too high 17

Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #17 ↑1 18

Block Animations, Motion & Scroll Effects – Ghost Kit 6K+ · 4.6★ (46) heavy footprint wp.org #15 ↑1 3 too high 19

Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) heavy footprint wp.org #22 3 too low 20

Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (66) wp.org #24 4 too low 21

AnimateGL – WebGL & CSS Scroll Animations and Hover Effects for Gutenberg and Elementor 2K+ · 5.0★ (22) thin reviews wp.org #23 2 too low 22

Floating Awesome Button (Sticky Button, Popup, Toast) & 200+ Website Custom Interactive Element 700+ · 5.0★ (5) thin reviews wp.org #14 ↓2 8 too high 23

EU Withdrawal Button for WooCommerce 500+ · 5.0★ (2) throws errorsnot PHP-current thin reviews wp.org #7 16 too high 24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.