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wp.org search vs our merit ranking: “roll of honour”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “roll of honour”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Urban Insight Promobar shows at wp.org #6 but places #11 on merit, a gap of 5 places. Its 10+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA places #3 on merit, 4.8★ from 3,027 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Hide Posts 20K+ · 4.7★ (22) wp.org #1 2 Oliver POS – WooCommerce POS for iPhone, iPad & Android 700+ · 4.2★ (90) wp.org #3 ↓2 wp.org ranks it 1 place below merit 3 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3,027) wp.org #8 ↓2 wp.org ranks it 5 places below merit 4 OpenPorte Spam Protection 600+ · 5.0★ (5) wp.org #2 wp.org ranks it 2 places above merit 5 StoreEngine — Complete eCommerce Solution with Memberships, Licensing, Affiliates & More 700+ · 5.0★ (17) wp.org #13 wp.org ranks it 8 places below merit 6 Milo Subscriptions – Subscriptions for WooCommerce and Recurring Payments 200+ · 5.0★ (10) wp.org #17 ↓7 wp.org ranks it 11 places below merit 7 MediaPilot AI – Media Library Folders, Cleanup & AI Metadata 10+ · 5.0★ (2) wp.org #5 ↓2 wp.org ranks it 2 places above merit 8 ObitMaker Lite — · 0.0★ (0) wp.org #4 ↓2 wp.org ranks it 4 places above merit 9 AI Search for WooCommerce — Semantic & Live Search 90+ · 5.0★ (6) wp.org #18 wp.org ranks it 9 places below merit 10 CloudScale Backup & Restore 10+ · 5.0★ (2) wp.org #7 ↓2 wp.org ranks it 3 places above merit 11 Urban Insight Promobar 10+ · 0.0★ (0) wp.org #6 ↓2 wp.org ranks it 5 places above merit 12 Storebird AI Chat for WooCommerce 30+ · 5.0★ (3) wp.org #20 ↓7 wp.org ranks it 8 places below merit 13 CoderEmbassy AI SEO Automation — · 5.0★ (3) wp.org #21 ↓7 wp.org ranks it 8 places below merit 14 SummitCite — · 0.0★ (0) wp.org #9 wp.org ranks it 5 places above merit 15 Digipacket Backup Toolkit — · 0.0★ (0) wp.org #10 ↓3 wp.org ranks it 5 places above merit 16 NodeThemes Analytics AI — · 0.0★ (0) wp.org #11 wp.org ranks it 5 places above merit 17 PluginCity Estimated Delivery Date for WooCommerce — · 0.0★ (0) wp.org #12 wp.org ranks it 5 places above merit 18 Hakeemify Debloater — · 0.0★ (0) wp.org #14 ↓6 wp.org ranks it 4 places above merit 19 Flexa SEO – AEO | AI SEO & Answer Engine Optimization — · 0.0★ (0) wp.org #15 ↓6 wp.org ranks it 4 places above merit 20 iGen SEO 900+ · 0.0★ (0) wp.org #16 ↓5 wp.org ranks it 4 places above merit 21 IATO MCP 100+ · 0.0★ (0) wp.org #19 wp.org ranks it 2 places above merit 22 Integration with WorkOS 10+ · 0.0★ (0) wp.org #22 ↓7 23 A1 Tools 20+ · 0.0★ (0) wp.org #23 ↓7 24 TillFoundry Scheduler Watchdog — · 0.0★ (0) wp.org #24 ↓7

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.