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wp.org search vs our merit ranking: “safety exit”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “safety exit”, we and wp.org disagree on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Safety Exit Button – Quick Exit shows at wp.org #2 but places #7 on merit, a gap of 5 places. Its 30+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools places #4 on merit, 4.6★ from 535 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #4 ↑1 3 too low 2 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #6 4 too low 3 Safety Exit 1K+ · 5.0★ (3) wp.org #1 2 too high 4 Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ · 4.6★ (535) wp.org #10 6 too low 5 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #3 2 too high 6 VPN Guard – Block VPN, Proxy, Bots & Anonymous Visitors 200+ · 5.0★ (8) wp.org #9 3 too low 7 Safety Exit Button – Quick Exit 30+ · 0.0★ (0) wp.org #2 5 too high 8 Modal Popup Box — Popup Maker & Popup Builder 2K+ · 3.5★ (10) wp.org #7 1 too high 9 Activity Guard – Security Scanner, Activity Log with IP blocking 20+ · 5.0★ (4) wp.org #17 8 too low 10 Safety Passwords — · 5.0★ (1) wp.org #5 ↓1 5 too high 11 GranTech IP Firewall for AbuseIPDB 60+ · 5.0★ (2) wp.org #11 12 Weblix Analytics – Real-Time Stats & Visitor Counter 100+ · 5.0★ (1) wp.org #8 4 too high 13 NEO Bootstrap Carousel 30+ · 4.0★ (3) wp.org #15 ↑2 2 too low 14 EVelum Safe Browsing — · 0.0★ (0) wp.org #12 ↑1 2 too high 15 Media Wipe 60+ · 0.0★ (0) wp.org #13 ↑2 2 too high 16 ExtenderX – Accessibility Toolbar, Dark Mode & Site Tools 100+ · 0.0★ (0) wp.org #14 2 too high 17 Password Protect – Temporary Login Without Password & Password Protect Entire Site 100+ · 3.7★ (3) wp.org #23 ↓1 6 too low 18 HTL Clear All Cache 10+ · 0.0★ (0) wp.org #18 19 SFR Analytics 20+ · 0.0★ (0) wp.org #20 ↓2 1 too low 20 Wonderful Geoblocking Countries 20+ · 5.0★ (1) wp.org #16 ↑3 4 too high 21 Ahmad Developer Toolkit 20+ · 0.0★ (0) wp.org #21 22 Lead Generation Form – Form Builder, Contact Form, Survey & Inquiry Forms 600+ · 0.0★ (0) wp.org #24 2 too low 23 RVS Database Doctor 10+ · 5.0★ (1) wp.org #19 ↓3 4 too high 24 Sant Chat AI 10+ · 5.0★ (1) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.