Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
by Roxnor · Page Builders
Also makes 15 other plugins · 2.1M+ installs across the portfolio →
High-converting popup campaigns with PopupKit – advanced triggers, A/B testing, spin-to-win, multistep popups & 270+ popup templates for WordPress
Install count doesn't reflect chosen adoption
70K+ installs but only 7 reviews: about 1.0 per 10,000 installs, where plugins people pick from the directory typically sit above 10. The install count also held flat for months and then climbed several tiers within weeks, the shape of a distribution change rather than organic adoption. Install bases built through bundling or preinstallation look like this. That is a legitimate way to ship software, but it means the install count says little about how many users chose this plugin.
Not a judgment of the plugin itself. We keep it off install-based leaderboards because the count isn't a popularity signal here.
87 health vs 69 average across 1,269 Page Builders plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-10-07 · 688 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
46.0K
now · peak 66.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
18
releases in the last 12 months
1mo ago
latest release · v2.3.2
32
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 29% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
At the current install trend, crossing 80K+ in roughly 115 days.
Install history · since 2024-10-06 · 687 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ renegadez3mo ago
PopupKit is easily one of the best popup plugins I’ve used for WordPress. I love how simple it is to set up, and the high-quality templates make it easy to create professional-looking popups without spending a ton of time customizing everything from scratch. One of the biggest strengths is how flexible it is. I can use PopupKit with different forms, webhook connections, and automation setups, and it works perfectly with the Bit Form and Bit Flows plugins that I also use on my website. It has been fantastic for improving my newsletter conversion rate and supporting ongoing sales. I’ve also used PopupKit across different WordPress themes, and it has worked reliably every time. No security concerns, no bugs, no compatibility problems, and no frustrating issues that I’ve come across elsewhere with other pop-up plugins Ive tried (at least 7 others now). PopUpKit simply works, and their support has been highly-responsive, very friendly, and extremely helpful from the initial pre-sale questions I had, and including some support Q&A that I had for my more unique WP setup. I’ve tried many other popup plugins, including some expensive subscription-only options, and PopupKit stands out. I especially love the lifetime deal from WPMet, because it gives me long-term access to a high-quality plugin without having to worry about yet another monthly or yearly subscription. Highly recommended for WordPress websites of all sizes, from small sites to larger businesses. PopupKit is polished, powerful, reliable, and a great value. A+++
Read on wp.org ↗ - ★★★★★ Michał Pliszka11mo ago
Great plugin for creating popups – easy to use and very flexible. You can build in Gutenberg or use one of many ready-made templates. Support is fast and helpful.
Read on wp.org ↗ - ★★★★★ verdisecsolutions1.1y ago
Had some initial technical issues that the team was able to fix within a day or so. Impressive plugin from what I’ve seen so far. This topic was modified 12 months ago by verdisecsolutions.
Read on wp.org ↗ - ★★★★★ supers20001.1y ago
I’m using Gutenkit for my wordpress site. Popup plugin is the perfect match for it. I’ve been waiting for official release and I’m really pleased that I can finally use the official version for my site.
Read on wp.org ↗ - ★★★★★ Kevin Barnett1.1y ago
I have been testing the popup builder for a couple of weeks now and it seems like a solid plugin that solves the real need to extend what Gutenberg can do. Its pretty new so I will review again once I have had time to implement on a few other websites. Well done crew you have gone all out with this great plugin!
Read on wp.org ↗ - ★★★★★ whyislife1.1y ago
A great plugin that does what it’s supposed to do without adding to the loading time, and offers some very useful options.
Read on wp.org ↗ - ★★★★★ clintonsage1.1y ago
I enjoy building website by making use of builder blocks on Gutenburg and Wpmet has a awesome support team definitely the way to go. I am looking forward to making use of PopupKit Pro, its looking super cool and easy to use. This topic was modified 1 year ago by clintonsage.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-19 Version 2.3.4 Fixed: JS translations loading path Fixed: Wrapped untranslated strings in admin dashboard, onboarding, deactivation modal and block editor Fixed: Wrong text domains and replaced with popup-builder-block Improved: Ordere 2.3.4
- 2026-07-26 Version 2.3.3 Improved: Form block settings Improved: Integration settings 2.3.3
- 2026-07-09 Version 2.3.2 Improved: Updated the our plugins list in the dashboard Improved: Updated the website powerUp list in the onboarding flow 2.3.2
- 2026-06-30 Version 2.3.1 Added: Privacy notice field in form block 2.3.1
- 2026-06-23 Version 2.3.0 Fixed: Shortcode content is not rendering in frontend Added: Deactivation feedback modal 2.3.0
- 2026-06-15 Version 2.2.9 Added: Import & Export campaigns feature 2.2.9
Known vulnerabilities
via Wordfence Intelligence7 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-02-04 CVE-2025-13192 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.2.0 Patched in 2.2.1
- 2025-12-29 CVE-2025-69026 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.1.5 Patched in 2.2.1
- 2025-11-21 CVE-2025-14314 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.1.5 Patched in 2.2.0
- 2025-10-08 CVE-2025-10862 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 2.1.3 Patched in 2.1.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-12 60K+ → 70K+ up after 121 days in tier
- 2026-03-13 50K+ → 60K+ up after 53 days in tier
- 2026-01-19 40K+ → 50K+ up after 54 days in tier
- 2025-11-26 30K+ → 40K+ up after 43 days in tier
- 2025-10-14 20K+ → 30K+ up after 39 days in tier
- 2025-09-05 10K+ → 20K+ up after 47 days in tier
- 2025-07-20 9K+ → 10K+ up after 4 days in tier
- 2025-07-16 8K+ → 9K+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 3 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 3 shared tags B -
Popup Maker – Responsive popup, Exit Intent Pop up, Email Optins, Autoresponder & More 7K+ installs · 4.4★ · 3 shared tags A -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 3 shared tags B -
Modal Popup Box — Popup Maker & Popup Builder 2K+ installs · 3.7★ · 3 shared tags B -
Claspo – Popups, Spin the Wheel & Email Capture 1K+ installs · 4.7★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/popup-builder-block" width="480" height="300" style="border:0" loading="lazy" title="Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers — Plugin Pulse"></iframe> Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers: 70K+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/popup-builder-block