Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
by Roxnor · Page Builders
Also makes 18 other plugins · 2M+ installs across the portfolio →
High-converting popup campaigns with PopupKit – advanced triggers, A/B testing, spin-to-win, multistep popups & 270+ popup templates for WordPress
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Install count doesn't reflect chosen adoption
70K+ installs but only 7 reviews: about 1.0 per 10,000 installs, where plugins people pick from the directory typically sit above 10. The install count also held flat for months and then climbed several tiers within weeks, the shape of a distribution change rather than organic adoption. Install bases built through bundling or preinstallation look like this. That is a legitimate way to ship software, but it means the install count says little about how many users chose this plugin.
Not a judgment of the plugin itself. We keep it off install-based leaderboards because the count isn't a popularity signal here.
Health
A 87/100
Few reviews
Active installs
70K+
≈73K estimated
Momentum
-18%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 60/100. Too few reviews to rank on quality — nudge happy users to leave one.
87 health vs 72 average across 1,891 Page Builders plugins
Install conversion
How it's measured →11%
of downloads still active
At least 70K of 609.8K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,266 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 20 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 6 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 7 reviews, smoothed to 4.21★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| targeting | #1 | #4 | 0 |
| triggers | #1 | #3 | 0 |
| level | #2 | #6 | 0 |
| spin to win | #2 | #3 | 0 |
| multi level select | #1 | #2 | 0 |
| gamification | #3 | #7 | down 1 |
| popup builder your tag | #4 | #14 | 0 |
| popup builder blocks your tag | #5 | #18 | 0 |
| popup your tag | #5 | #13 | up 2 |
| multi level | #2 | #5 | 0 |
| multi popup | #2 | #5 | 0 |
| woocommerce gamification | #2 | #4 | 0 |
| multi step | #6 | #17 | down 1 |
| popup maker your tag | #6 | #16 | down 1 |
| exit popup your tag | #6 | #15 | down 3 |
| woocommerce popup | #4 | #15 | 0 |
| converting | #6 | #13 | down 1 |
| win | #6 | #11 | 0 |
| multistep | #7 | #15 | down 1 |
| step | #10 | #21 | down 4 |
560 searches this plugin appeared in over the last 90 days, 20 listed. 451 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “converting”, “custom popup” and “win” (#6, #6 and #6 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 7 Oct 2024 · 756 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 66.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
20
releases in the last 12 months
6d ago
latest release · v2.3.8 · 26 Oct 2026
38
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 29% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “70K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 31% of the way through.
At the current install trend, crossing 80K+ in roughly 129 days.
Install history since 6 Oct 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ renegadez5mo ago
PopupKit is easily one of the best popup plugins I’ve used for WordPress. I love how simple it is to set up, and the high-quality templates make it easy to create professional-looking popups without spending a ton of time customizing everything from scratch. One of the biggest strengths is how flexible it is. I can use PopupKit with different forms, webhook connections, and automation setups, and it works perfectly with the Bit Form and Bit Flows plugins that I also use on my website. It has been fantastic for improving my newsletter conversion rate and supporting ongoing sales. I’ve also used PopupKit across different WordPress themes, and it has worked reliably every time. No security concerns, no bugs, no compatibility problems, and no frustrating issues that I’ve come across elsewhere with other pop-up plugins Ive tried (at least 7 others now). PopUpKit simply works, and their support has been highly-responsive, very friendly, and extremely helpful from the initial pre-sale questions I had, and including some support Q&A that I had for my more unique WP setup. I’ve tried many other popup plugins, including some expensive subscription-only options, and PopupKit stands out. I especially love the lifetime deal from WPMet, because it gives me long-term access to a high-quality plugin without having to worry about yet another monthly or yearly subscription. Highly recommended for WordPress websites of all sizes, from small sites to larger businesses. PopupKit is polished, powerful, reliable, and a great value. A+++
Read on wp.org ↗ - ★★★★★ Michał Pliszka1.1y ago
Great plugin for creating popups – easy to use and very flexible. You can build in Gutenberg or use one of many ready-made templates. Support is fast and helpful.
Read on wp.org ↗ - ★★★★★ verdisecsolutions1.3y ago
Had some initial technical issues that the team was able to fix within a day or so. Impressive plugin from what I’ve seen so far. This topic was modified 12 months ago by verdisecsolutions.
Read on wp.org ↗ - ★★★★★ supers20001.3y ago
I’m using Gutenkit for my wordpress site. Popup plugin is the perfect match for it. I’ve been waiting for official release and I’m really pleased that I can finally use the official version for my site.
Read on wp.org ↗ - ★★★★★ Kevin Barnett1.3y ago
I have been testing the popup builder for a couple of weeks now and it seems like a solid plugin that solves the real need to extend what Gutenberg can do. Its pretty new so I will review again once I have had time to implement on a few other websites. Well done crew you have gone all out with this great plugin!
Read on wp.org ↗ - ★★★★★ whyislife1.3y ago
A great plugin that does what it’s supposed to do without adding to the loading time, and offers some very useful options.
Read on wp.org ↗ - ★★★★★ clintonsage1.3y ago
I enjoy building website by making use of builder blocks on Gutenburg and Wpmet has a awesome support team definitely the way to go. I am looking forward to making use of PopupKit Pro, its looking super cool and easy to use. This topic was modified 1 year ago by clintonsage.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-25 Version 2.3.8 Fixed: Settings switches could jump back to their previous state when clicked right after opening a tab Fixed: Strings from shared components used different text domain and could not be translated with PopupKit Improved: 2.3.8
- 2026-10-07 Version 2.3.7 Fixed: SendFox integration documentation URL is not redirecting to the correct documentation page Fixed: Analytics counted campaign previews when the preview URL had no preview=true parameter Fixed: Double Opt-in toggle 2.3.7
- 2026-09-13 Version 2.3.6 Added: Translation support for previously untranslated stories strings Improved: Mobile responsiveness of the dashboard 2.3.6
- 2026-09-08 Version 2.3.5 Added: Skeleton loading state for settings page Fixed: Popup is rendering in elementor editor Improved: Onboarding styles and contents Removed: Back to wordpress button from editor 2.3.5
- 2026-08-19 Version 2.3.4 Fixed: JS translations loading path Fixed: Wrapped untranslated strings in admin dashboard, onboarding, deactivation modal and block editor Fixed: Wrong text domains and replaced with popup-builder-block Improved: Ordere 2.3.4
- 2026-07-26 Version 2.3.3 Improved: Form block settings Improved: Integration settings 2.3.3
Security history
via Wordfence IntelligenceAll 7 disclosed vulnerabilities are patched in the current version (2.3.8). Sites still on an older version should update.
- Patched High · 8.2 Popup builder with Gamification <= 2.2.0 - Unauthenticated SQL Injection via Multiple REST API Endpoints ↗2026-02-04 CVE-2025-13192 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.2.0 Patched in 2.2.1
- 2025-12-29 CVE-2025-69026 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 2.1.5 Patched in 2.2.1
- 2025-11-21 CVE-2025-14314 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.1.5 Patched in 2.2.0
- Patched High · 7.5 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers <= 2.1.3 - Unauthenticated SQL Injection via 'id' ↗2025-10-08 CVE-2025-10862 Improper Neutralization of Special Elements used in an SQL Command Affects <= 2.1.3 Patched in 2.1.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Popup builder with Gamification, Multi-Step Popups when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
4 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Gutenberg, Block editor and 13 more.
- ! Headings and lists 28 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 16,357 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("exit popup", "Popup builder Blocks", "popup maker" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-12 60K+ → 70K+ up after 121 days in tier
- 2026-03-13 50K+ → 60K+ up after 53 days in tier
- 2026-01-19 40K+ → 50K+ up after 54 days in tier
- 2025-11-26 30K+ → 40K+ up after 43 days in tier
- 2025-10-14 20K+ → 30K+ up after 39 days in tier
- 2025-09-05 10K+ → 20K+ up after 47 days in tier
- 2025-07-20 9K+ → 10K+ up after 4 days in tier
- 2025-07-16 8K+ → 9K+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 3 shared tags A -
CM Pop-Up – Create engaging popups to capture attention and boost interaction 8K+ installs · 3.6★ · 3 shared tags B -
WP Popup Builder – Popup Forms and Marketing Lead Generation 2K+ installs · 3.8★ · 3 shared tags B -
Modal Popup Box — Popup Maker & Popup Builder 2K+ installs · 3.7★ · 3 shared tags B -
Popup Builder by Claspo – Email Popup, Spin the Wheel, Exit Intent 1K+ installs · 4.7★ · 3 shared tags A -
Pretty Simple Popup Builder 300+ installs · 3.9★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/popup-builder-block" width="480" height="300" style="border:0" loading="lazy" title="Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers — Plugin Pulse"></iframe> Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers: 70K+ active installs, 5.0★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/popup-builder-block
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