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wp.org search vs our merit ranking: “second factor”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “second factor”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Atlant Security shows at wp.org #17 but places #23 on merit, a gap of 6 places. Its 700+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

merit plugin wp.org
1 Two Factor 100K+ · 4.7★ (209) wp.org #1 2 Two Factor Authentication 20K+ · 4.4★ (77) wp.org #2 3 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #4 1 too low 4 miniOrange 2FA – Two Factor Authentication for WordPress (OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #5 1 too low 5 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #6 1 too low 6 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #7 1 too low 7 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #3 4 too high 8 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #10 2 too low 9 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #11 2 too low 10 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #9 1 too high 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #8 3 too high 12 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #13 1 too low 13 Weight Based Shipping Table Rate for WooCommerce – Flexible Shipping 100K+ · 4.9★ (706) wp.org #18 5 too low 14 Titan Anti-spam & Security – Brute Force Protection, 2FA & Spam Filter 50K+ · 4.5★ (370) wp.org #14 15 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #16 1 too low 16 Google Authenticator 20K+ · 4.3★ (135) wp.org #15 1 too high 17 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #12 5 too high 18 Image Hover Effects – Elementor Addon 40K+ · 4.9★ (83) wp.org #23 5 too low 19 White Label CMS 200K+ · 4.7★ (114) wp.org #22 3 too low 20 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #21 1 too low 21 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #19 2 too high 22 WP Last Login 10K+ · 3.8★ (26) wp.org #20 2 too high 23 Atlant Security 700+ · 5.0★ (8) wp.org #17 6 too high 24 Admin login URL Change 2K+ · 5.0★ (4) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.