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wp.org search vs our merit ranking: “select and tweet”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “select and tweet”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Select and Tweet shows at wp.org #11 but places #21 on merit, a gap of 10 places. Its — installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

User Submitted Posts – Enable Users to Submit Posts from the Front End places #8 on merit, 4.8★ from 913 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #1 2 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #3 ↓1 wp.org ranks it 1 place below merit 3 Better Click To Share – Shareable Quote Boxes for X (Twitter) 6K+ · 4.8★ (48) wp.org #2 ↑1 wp.org ranks it 1 place above merit 4 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5,333) wp.org #6 ↓1 wp.org ranks it 2 places below merit 5 Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor 50K+ · 4.9★ (729) wp.org #9 ↑1 wp.org ranks it 4 places below merit 6 GA Google Analytics – Connect Google Analytics to WordPress 400K+ · 4.9★ (158) wp.org #7 wp.org ranks it 1 place below merit 7 Payment Gateway of Stripe for WooCommerce 7K+ · 4.4★ (66) wp.org #5 ↑1 wp.org ranks it 2 places above merit 8 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #14 ↑2 wp.org ranks it 6 places below merit 9 Click To Tweet 2K+ · 4.0★ (14) wp.org #4 wp.org ranks it 5 places above merit 10 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #16 ↓1 wp.org ranks it 6 places below merit 11 Highlight and Share – Unobtrusive and Lightweight Content Sharing 700+ · 4.9★ (29) wp.org #8 wp.org ranks it 3 places above merit 12 WP Socializer – Simple & Easy Social Media Share Icons 10K+ · 4.5★ (128) wp.org #13 ↓1 wp.org ranks it 1 place below merit 13 Theme Switcha – Easily Switch Themes for Development and Testing 7K+ · 4.4★ (63) wp.org #12 ↓3 wp.org ranks it 1 place above merit 14 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #23 wp.org ranks it 9 places below merit 15 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #21 ↓2 wp.org ranks it 6 places below merit 16 Page Builder Gutenberg Blocks – CoBlocks 300K+ · 4.2★ (109) wp.org #17 wp.org ranks it 1 place below merit 17 Dashboard Widgets Suite 4K+ · 4.9★ (38) wp.org #19 ↑1 wp.org ranks it 2 places below merit 18 Notification Bar, Announcement and Cookie Notice WordPress Plugin – FooBar 3K+ · 4.8★ (10) wp.org #10 ↑1 wp.org ranks it 8 places above merit 19 Simple Download Counter 2K+ · 4.9★ (19) wp.org #18 wp.org ranks it 1 place above merit 20 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #22 wp.org ranks it 2 places below merit 21 Select and Tweet — · 0.0★ (0) wp.org #11 ↑2 wp.org ranks it 10 places above merit 22 Instant Back/Forward 10K+ · 5.0★ (1) wp.org #15 ↓1 wp.org ranks it 7 places above merit 23 ShareMyPost 10K+ · 0.0★ (0) wp.org #20 ↑1 wp.org ranks it 3 places above merit 24 Easy Share Solution For WordPress 900+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.