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wp.org search vs our merit ranking: “select to share”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “select to share”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Share Solution For WordPress shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 900+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds places #11 on merit, 4.8★ from 396 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #1 2 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #2 3 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #5 2 too low 4 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #12 8 too low 5 Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #4 1 too high 6 Social Share for WooCommerce 3K+ · 5.0★ (12) wp.org #3 3 too high 7 Better Click To Share – Shareable Quote Boxes for X (Twitter) 6K+ · 4.8★ (48) wp.org #8 1 too low 8 Share Buttons & AI-powered Summaries 1K+ · 5.0★ (16) wp.org #7 1 too high 9 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #17 8 too low 10 ShareThis Share Buttons 10K+ · 3.5★ (26) wp.org #6 4 too high 11 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #23 12 too low 12 OG — Better Share on Social Media 20K+ · 4.8★ (216) wp.org #22 10 too low 13 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #20 7 too low 14 WooCommerce PayPal Payments 800K+ · 2.9★ (586) wp.org #10 4 too high 15 Cresta Social Share Counter 2K+ · 4.8★ (55) wp.org #16 1 too low 16 Highlight and Share – Unobtrusive and Lightweight Content Sharing 700+ · 4.9★ (29) wp.org #14 2 too high 17 XPoster – Share to Bluesky and Mastodon 10K+ · 3.8★ (69) wp.org #15 2 too high 18 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (125) wp.org #21 3 too low 19 Share This Image 1K+ · 4.1★ (22) wp.org #9 10 too high 20 Superb Social Media Share Buttons and Follow Buttons 6K+ · 4.4★ (11) wp.org #24 4 too low 21 WPC Share Cart for WooCommerce 1K+ · 3.2★ (11) wp.org #19 2 too high 22 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #13 9 too high 23 Share Cart for WooCommerce 300+ · 5.0★ (2) wp.org #18 5 too high 24 Easy Share Solution For WordPress 900+ · 5.0★ (1) wp.org #11 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.