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wp.org search vs our merit ranking: “sha256 hashes”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sha256 hashes”, we and wp.org disagree on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 NextGenThemes jsDelivr CDN 300+ · 5.0★ (6) wp.org #2 1 too low 2 No unsafe-inline 200+ · 5.0★ (5) wp.org #3 1 too low 3 CSP Friendly Security 200+ · 3.5★ (4) wp.org #1 2 too high 4 Login Armor 500+ · 5.0★ (6) wp.org #9 ↓1 5 too low 5 SP Lead Insights for Contact Form 7 10+ · 5.0★ (2) wp.org #5 6 Who Changed It? – Activity Log & Audit Trail 100+ · 5.0★ (4) wp.org #10 ↓1 4 too low 7 Mirror Gravatar 20+ · 5.0★ (1) wp.org #4 3 too high 8 CQI Referrer Attribution 20+ · 0.0★ (0) wp.org #7 1 too high 9 AFB – Auto Form Builder: Drag & Drop Contact Forms, Multi-Step Forms, Conditional Logic & AI 200+ · 5.0★ (1) wp.org #6 3 too high 10 OrderGuard 300+ · 0.0★ (0) wp.org #8 ↓2 2 too high 11 BaseCloud UTM Tracker 90+ · 5.0★ (2) wp.org #15 ↓3 4 too low 12 TrustLens – Fraud Prevention & Chargeback Defense for WooCommerce 20+ · 5.0★ (3) wp.org #23 ↓1 11 too low 13 Forge12 Security – Firewall, Malware Scanner, 2FA & Login Security 70+ · 0.0★ (0) wp.org #11 ↑4 2 too high 14 MEGA AI 200+ · 0.0★ (0) wp.org #12 2 too high 15 Trackless: analytika návštěvnosti bez cookies (Cookieless Analytics) 10+ · 0.0★ (0) wp.org #13 ↓3 2 too high 16 Seven Digits Dilemmas — · 0.0★ (0) wp.org #14 ↓3 2 too high 17 Bulwarden 10+ · 0.0★ (0) wp.org #16 ↓3 1 too high 18 Upload Multiple Media by API 10+ · 0.0★ (0) wp.org #17 ↓3 1 too high 19 NiroRoadmap – Public Product Roadmap & Kanban Board 30+ · 0.0★ (0) wp.org #18 1 too high 20 Shrikant Visitor Tracker — · 0.0★ (0) wp.org #19 ↓3 1 too high 21 OrioleOne Master Tools — · 0.0★ (0) wp.org #20 ↓3 1 too high 22 Erdo Client Preview — · 0.0★ (0) wp.org #21 ↓2 1 too high 23 H H3SEC Guard – Security Hardening — · 0.0★ (0) wp.org #22 ↓2 1 too high 24 Scut Ramburs – COD refusal protection for WooCommerce — · 0.0★ (0) wp.org #24 ↓3

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.