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wp.org search vs our merit ranking: “share counter”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “share counter”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Share Block – Help Visitors Spread Your Content Everywhere shows at wp.org #11 but places #23 on merit, a gap of 12 places. Its 2K+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #6 on merit, 4.8★ from 5333 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post Views Counter 100K+ · 4.9★ (1238) wp.org #1 ↑1 2 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #3 1 too low 3 Cresta Social Share Counter 2K+ · 4.8★ (55) wp.org #2 ↓1 1 too high 4 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #4 5 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #7 ↑1 2 too low 6 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #13 ↓4 7 too low 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #10 3 too low 8 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #6 2 too high 9 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #12 ↑2 3 too low 10 Genesis Simple Share 10K+ · 4.4★ (33) wp.org #5 5 too high 11 Post Pay Counter 1K+ · 4.8★ (46) wp.org #8 ↓1 3 too high 12 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #15 3 too low 13 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #17 ↑1 4 too low 14 WP Socializer – Simple & Easy Social Media Share Icons 10K+ · 4.5★ (128) wp.org #16 2 too low 15 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #20 5 too low 16 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #21 ↑2 5 too low 17 Nobs • Share Buttons 3K+ · 4.7★ (93) wp.org #23 ↓1 6 too low 18 Social Snap — Social Share Buttons & Click to Tweet 10K+ · 4.2★ (58) wp.org #22 ↓1 4 too low 19 Counter live visitors for WooCommerce 4K+ · 5.0★ (5) wp.org #9 10 too high 20 Superb Social Media Share Buttons and Follow Buttons 6K+ · 4.4★ (11) wp.org #18 ↓1 2 too high 21 Social Counter & Sharer 200+ · 5.0★ (5) wp.org #14 ↓1 7 too high 22 Good old Share 60+ · 5.0★ (4) wp.org #24 2 too low 23 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #11 ↑1 12 too high 24 MWR Hit Counter 100+ · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.