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wp.org search vs our merit ranking: “share registry”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “share registry”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Investi shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 30+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Digital Downloads – eCommerce Payments and Subscriptions made easy places #3 on merit, 4.7★ from 592 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #3 2 too low 2 Share Cart for WooCommerce 300+ · 5.0★ (2) wp.org #1 1 too high 3 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #15 ↓3 12 too low 4 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #4 5 Logicfire Wishlist & Registry for WooCommerce 10+ · 5.0★ (3) wp.org #2 3 too high 6 WPGraphQL 30K+ · 4.9★ (48) wp.org #12 6 too low 7 VigIA – AI Visibility, Analytics & Control 2K+ · 5.0★ (19) wp.org #8 ↓4 1 too low 8 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #19 ↓2 11 too low 9 WP Updates Notifier 20K+ · 4.2★ (35) wp.org #13 ↓2 4 too low 10 U Urvanov Syntax Highlighter 3K+ · 4.5★ (19) wp.org #11 ↓1 1 too low 11 SMS Alert – SMS Notifications & OTP Login, COD Verification, Abandoned Cart Recovery 3K+ · 4.6★ (35) wp.org #16 ↓2 5 too low 12 SaveTo Wishlist Lite – WooCommerce Wishlist 500+ · 4.2★ (11) wp.org #9 ↓1 3 too high 13 Wedding RSVP – Wedding Guest List, Meal Choices & RSVP Tracker 100+ · 5.0★ (5) wp.org #10 ↓1 3 too high 14 QODE Wishlist for WooCommerce 10K+ · 5.0★ (2) wp.org #5 9 too high 15 PressPrimer Certificate – Certificate Designer & Course Certification for Your LMS 300+ · 5.0★ (2) wp.org #6 ↑1 9 too high 16 Double Opt-In for Contact Form 7 – Secure, GDPR-Compliant Email Verification 1K+ · 5.0★ (9) wp.org #24 ↓3 8 too low 17 Post Kinds 100+ · 4.3★ (6) wp.org #18 ↓2 1 too low 18 Alma – Pay in installments or later for WooCommerce 1K+ · 3.7★ (6) wp.org #14 ↓1 4 too high 19 Investi 30+ · 0.0★ (0) wp.org #7 ↓1 12 too high 20 Workparcel 20+ · 0.0★ (0) wp.org #20 21 Certloom – Certificate Verification 20+ · 5.0★ (1) wp.org #17 ↓2 4 too high 22 Sokket – MCP Server: Connect Claude, ChatGPT, Cursor & Any AI Agent to WordPress 90+ · 5.0★ (1) wp.org #21 ↓3 1 too high 23 HTML Forms & Contact Form for WordPress: Narrative Forms 30+ · 5.0★ (1) wp.org #22 ↓3 1 too high 24 WishOwl Wishlist for WooCommerce 10+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.