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wp.org search vs our merit ranking: “shout box”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “shout box”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 17. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Automotive Inventory Importer – Sync Car Dealer Feeds shows at wp.org #8 but places #14 on merit, a gap of 6 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Under Construction 600K+ · 4.8★ (1285) wp.org #1 2 WP Activity Log 300K+ · 4.7★ (490) wp.org #2 3 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #5 ↓1 2 too low 4 Embeds for YouTube 9K+ · 4.2★ (24) wp.org #7 ↓1 3 too low 5 Multicollab: Content Team Collaboration and Editorial Workflow 300+ · 3.7★ (10) wp.org #3 2 too high 6 N NOAA Weather 200+ · 4.4★ (9) wp.org #11 ↓1 5 too low 7 Visitor Analytics and Lead Generation Plugin by Inbound Rocket 10+ · 4.1★ (9) wp.org #10 ↓1 3 too low 8 Event CLNDR 60+ · 5.0★ (6) wp.org #15 ↓1 7 too low 9 Voice Feedback – Audio Feedback Form, Voice Recorder & Voice Testimonials 50+ · 5.0★ (1) wp.org #4 5 too high 10 GetShoutbox — · 0.0★ (0) wp.org #6 ↓1 4 too high 11 Sticky Back2Top Universal 100+ · 4.7★ (3) wp.org #14 ↓1 3 too low 12 Web Payment Software Payment Gateway for WooCommerce 10+ · 5.0★ (3) wp.org #17 ↓1 5 too low 13 Arrival for Woo — · 0.0★ (0) wp.org #9 ↓1 4 too high 14 Automotive Inventory Importer – Sync Car Dealer Feeds 10+ · 5.0★ (1) wp.org #8 ↓1 6 too high 15 Terminy – Appointment Booking Calendar & Staff Scheduling — · 0.0★ (0) wp.org #12 ↓1 3 too high 16 IQ Jobs Manager — · 0.0★ (0) wp.org #13 ↓1 3 too high 17 Nutrition Facts Label 10+ · 3.0★ (2) wp.org #16 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.