HandL UTM Grabber / Tracker

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 51% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Modeled within the band wp.org reports; tightens as we track daily.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ ahrglobal

   2mo ago

   The latest plugin update V2.9.3 is breaking Contact form 7. Opens only the last created contact form 7 form in edit mode, whenever you are trying to view all the forms. Once I disable HandL plugin, contact form 7 starts behaving correctly and am able to view all my forms. Please fix the issue immediately.

   Read on wp.org ↗
2. ★★★★★ Victor M Ramirez

   7mo ago

   UTMs should never be used internally. Analytics tools start a new session every time a UTM is passed.This is why they should be used only for external links incoming to your site.The default option on this plug-in (and it shouldn’t even be an option) is to append UTMs to all CTAs.Very bad practice. Giving 1 star to warn others.

   Read on wp.org ↗
3. ★★★★★ najeeb1010

   1.3y ago

   It has nothing much to set in its settings section, and the only thing you see is an add that urges you to upgrade. Don’t waste your time with this useless plugin.

   Read on wp.org ↗
4. ★★★★★ pulsewebdesigns

   1.4y ago

   Added and activated plugin. No settings to adjust. Documentation is horrible and watching the official YouTube video from them shows something not available to use in Elementor Pro (feature is missing in the free version of Handl?). Essentially just installs an ad (within it’s own plugin space) to get a paid version.

   Read on wp.org ↗
5. ★★★★★ jgriesetf

   1.4y ago

   Great tool. Works as advertised and is relatively customizable and straightforward. The support has also been 10/10 exceptional. They are always responsive with accurate information and willingness to go above and beyond. Highly recommend this plugin.

   Read on wp.org ↗
6. ★★★★★ galonet

   1.8y ago

   Matching visitor traffic & tracking data to specific lead records is something we have done through a custom PHP website for years, however, after outgrowing our current solution, we migrated to WP, and then came the lengthy part of plugin selection.This plugin, in combination with WP Forms has solved an integral component of lead source tracking, and now allows us to save important marketing information to every form submission, which also creates a lead record in Salesforce using WP Forms.UTM Grabber though, provides the most important part of this, and does it so well and seamlessly I can’t show enough gratitude to their team. The support we’ve received alone is well worth the plugin price, but the total value it provides is incalculable.A+++

   Read on wp.org ↗
7. ★★★★★ fawadgreenspace

   2.0y ago

   I absolutely love the simplicity and functionality of this plugin. Its a secret weapon for marketing pros to track conversions better for all the different ad campaigns across sites too!

   Read on wp.org ↗
8. ★★★★★ 111ads

   2.1y ago

   Verru good plugin for tracking and for saving money,

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.9.9 New: Enhanced client-side tracking for Elementor Pro forms for robust tracking on cached pages and popups Fix: Prevent duplicated values on Elementor fields 2.9.9
2. — Version 2.9.8 New: Tracking Doctor — one-click tracking audit with rule-based health checks (forms, WooCommerce, consent, caching, cookies) New: Optional AI-powered reviews per Tracking Doctor check Fix: WooCommerce order attribution 2.9.8
3. — Version 2.9.7 AI-powered lead insights for Contact Form 7, Ninja Form, Elementor and Gravity Form 2.9.7
4. — Version 2.9.6 Preserve Connect selections and clarify status badges 2.9.6
5. — Version 2.9.5 Fix Contact Form 7 admin list page redirecting to the last form’s editor 2.9.5
6. — Version 2.9.4 Ninja Form fixes 2.9.4

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

1. High · 7.2 HandL UTM Grabber / Tracker <= 2.9.2 - Unauthenticated Stored Cross-Site Scripting ↗
   2026-07-01 CVE-2026-57351 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.9.2 Patched in 2.9.3
2. Medium · 6.1 HandL UTM Grabber / Tracker <= 2.8.0 - Reflected Cross-Site Scripting ↗
   2025-11-19 CVE-2025-13073 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.8.0 Patched in 2.8.1
3. Medium · 6.1 HandL UTM Grabber / Tracker <= 2.8.0 - Reflected Cross-Site Scripting ↗
   2025-11-19 CVE-2025-13072 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.8.0 Patched in 2.8.1
4. High · 8.8 HandL UTM Grabber / Tracker <= 2.6.4 - Cross-Site Request Forgery ↗
   2019-08-27 CVE-2019-15769 Cross-Site Request Forgery (CSRF) Affects < 2.6.5 Patched in 2.6.5

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• E Easy UTM tracking with contact form 7 2K+ installs · 4.1★ · 2 shared tags A
• UTM Event Tracker and Analytics, UTM Grabber 800+ installs · 4.3★ · 2 shared tags A
• UTM for Woocommerce 800+ installs · 4.0★ · 2 shared tags C
• UTM Leads Tracker – XLPlugins 400+ installs · 4.0★ · 2 shared tags D
• Easy UTM Builder 300+ installs · 3.6★ · 2 shared tags B
• BaseCloud UTM Tracker 90+ installs · 4.1★ · 2 shared tags B

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HandL UTM Grabber / Tracker: 10K+ active installs, 4.8★ (144 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/handl-utm-grabber