HandL UTM Grabber / Tracker
by Haktan Suren · Analytics
Also makes 4 other plugins · 10K+ installs across the portfolio →
The WordPress attribution plugin used by over 250,000+ sites to capture UTMs, gclid, and source data in your forms, CRM, and revenue workflows.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
10K+
≈19K estimated
Momentum
-7%
downloads vs prior 30d
Biggest opportunity: Swap “tracking” for “link tracker”. “tracking” isn't earning its slot: you're not in the first 24 results for its own search. “link tracker” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
91 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →2.7%
of downloads still active
At least 10K of 372.5K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 23 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 5 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 146 reviews, smoothed to 4.62★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
+0.0
Velocity
places per keyword, 28d
25%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| tracker your tag | #1 | #1 | up 1 |
| utm your tag | #1 | #1 | 0 |
| gclid your tag | #1 | #1 | 0 |
| grabber | #1 | #1 | 0 |
| utm grabber | #1 | #1 | 0 |
| handl | #1 | #1 | 0 |
| utm tracking your tag | #2 | #2 | down 1 |
| utm source | #1 | #1 | 0 |
| utm tracker | #1 | #1 | 0 |
| utm leads tracker | #1 | #1 | 0 |
| cf7 utm tracking | #1 | #1 | 0 |
| utms | #3 | #3 | down 2 |
| attribution | #3 | #2 | up 1 |
| ai tracker | #4 | #4 | 0 |
| link tracker | #7 | #4 | 0 |
| marketing attribution | #8 | #5 | down 2 |
| page tracker | #5 | #2 | up 1 |
| first party | #9 | #7 | 0 |
| revenue attribution | #6 | #5 | down 1 |
| ip tracker | #6 | #4 | down 2 |
| tracking your tag | Not in the top 24 | ||
179 searches this plugin appeared in over the last 90 days, 20 listed. 156 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “tracking” for “link tracker”. “tracking” isn't earning its slot: you're not in the first 24 results for its own search. “link tracker” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 27.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
23
releases in the last 12 months
5d ago
latest release · v2.9.18 · 27 Oct 2026
86
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 51% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 4.5 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 26 May 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ ahrglobal4mo ago
The latest plugin update V2.9.3 is breaking Contact form 7. Opens only the last created contact form 7 form in edit mode, whenever you are trying to view all the forms. Once I disable HandL plugin, contact form 7 starts behaving correctly and am able to view all my forms. Please fix the issue immediately.
Read on wp.org ↗ - ★★★★★ Victor M Ramirez9mo ago
UTMs should never be used internally. Analytics tools start a new session every time a UTM is passed.This is why they should be used only for external links incoming to your site.The default option on this plug-in (and it shouldn’t even be an option) is to append UTMs to all CTAs.Very bad practice. Giving 1 star to warn others.
Read on wp.org ↗ - ★★★★★ najeeb10101.4y ago
It has nothing much to set in its settings section, and the only thing you see is an add that urges you to upgrade. Don’t waste your time with this useless plugin.
Read on wp.org ↗ - ★★★★★ pulsewebdesigns1.6y ago
Added and activated plugin. No settings to adjust. Documentation is horrible and watching the official YouTube video from them shows something not available to use in Elementor Pro (feature is missing in the free version of Handl?). Essentially just installs an ad (within it’s own plugin space) to get a paid version.
Read on wp.org ↗ - ★★★★★ jgriesetf1.6y ago
Great tool. Works as advertised and is relatively customizable and straightforward. The support has also been 10/10 exceptional. They are always responsive with accurate information and willingness to go above and beyond. Highly recommend this plugin.
Read on wp.org ↗ - ★★★★★ galonet2.0y ago
Matching visitor traffic & tracking data to specific lead records is something we have done through a custom PHP website for years, however, after outgrowing our current solution, we migrated to WP, and then came the lengthy part of plugin selection.This plugin, in combination with WP Forms has solved an integral component of lead source tracking, and now allows us to save important marketing information to every form submission, which also creates a lead record in Salesforce using WP Forms.UTM Grabber though, provides the most important part of this, and does it so well and seamlessly I can’t show enough gratitude to their team. The support we’ve received alone is well worth the plugin price, but the total value it provides is incalculable.A+++
Read on wp.org ↗ - ★★★★★ fawadgreenspace2.2y ago
I absolutely love the simplicity and functionality of this plugin. Its a secret weapon for marketing pros to track conversions better for all the different ad campaigns across sites too!
Read on wp.org ↗ - ★★★★★ 111ads2.3y ago
Verru good plugin for tracking and for saving money,
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.9.9 New: Enhanced client-side tracking for Elementor Pro forms for robust tracking on cached pages and popups Fix: Prevent duplicated values on Elementor fields 2.9.9
- — Version 2.9.8 New: Tracking Doctor — one-click tracking audit with rule-based health checks (forms, WooCommerce, consent, caching, cookies) New: Optional AI-powered reviews per Tracking Doctor check Fix: WooCommerce order attribution 2.9.8
- — Version 2.9.7 AI-powered lead insights for Contact Form 7, Ninja Form, Elementor and Gravity Form 2.9.7
- — Version 2.9.6 Preserve Connect selections and clarify status badges 2.9.6
- — Version 2.9.5 Fix Contact Form 7 admin list page redirecting to the last form’s editor 2.9.5
- — Version 2.9.4 Ninja Form fixes 2.9.4
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (2.9.18). Sites still on an older version should update.
- Patched High · 7.2 HandL UTM Grabber / Tracker <= 2.9.2 - Unauthenticated Stored Cross-Site Scripting ↗2026-07-01 CVE-2026-57351 Improper Neutralization of Input During Web Page Generation Affects <= 2.9.2 Patched in 2.9.3
- 2025-11-19 CVE-2025-13073 Improper Neutralization of Input During Web Page Generation Affects <= 2.8.0 Patched in 2.8.1
- 2025-11-19 CVE-2025-13072 Improper Neutralization of Input During Web Page Generation Affects <= 2.8.0 Patched in 2.8.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "designed for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Contact Form 7, WPForms and 13 more.
- ✓ Headings and lists 7 headings and 6 lists.
- ✓ Enough to quote 3,506 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "tracker" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-05-21 9K+ → 10K+ up after 169 days in tier
- 2021-12-03 8K+ → 9K+ up after 248 days in tier
- 2021-03-30 7K+ → 8K+ up after 138 days in tier
- 2020-11-12 6K+ → 7K+ up after 99 days in tier
- 2020-08-05 4K+ → 6K+ up after 405 days in tier
- 2019-06-27 3K+ → 4K+ up after 32 days in tier
- 2019-05-26 40+ → 3K+ up after 1151 days in tier
- 2016-03-31 20+ → 40+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- E Easy UTM tracking with contact form 7 2K+ installs · 4.1★ · 2 shared tags A
-
UTM Event Tracker and Analytics, UTM Grabber 800+ installs · 4.3★ · 2 shared tags A -
UTM for Woocommerce 700+ installs · 4.0★ · 2 shared tags C -
UTM Leads Tracker – XLPlugins 400+ installs · 4.0★ · 2 shared tags D -
WhatsLink Click Tracker 400+ installs · 4.0★ · 2 shared tags B -
Easy UTM Builder 300+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for HandL UTM Grabber / Tracker into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/handl-utm-grabber" width="480" height="300" style="border:0" loading="lazy" title="HandL UTM Grabber / Tracker — Plugin Pulse"></iframe> HandL UTM Grabber / Tracker: 10K+ active installs, 4.8★ (146 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/handl-utm-grabber
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