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wp.org search vs our merit ranking: “signature”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “signature”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

A

Ranked above its merit

Add Email Signature shows at wp.org #10 but places #18 on merit, a gap of 8 places. Its 200+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Security Plugin, Firewall & Malware Scanner with Auto Removal places #8 on merit, 4.8★ from 398 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #1 2 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #2 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #3 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #9 ↓2 5 too low 5 Widgets for Google Reviews 1M+ · 4.9★ (2667) wp.org #8 ↑8 3 too low 6 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #15 ↑3 9 too low 7 Digital Signature For Contact Form 7 5K+ · 4.9★ (14) wp.org #5 2 too high 8 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #21 13 too low 9 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #20 ↑1 11 too low 10 Signature Add-On for Gravity Forms 1K+ · 3.9★ (21) wp.org #6 4 too high 11 Signature field for Elementor Forms 2K+ · 5.0★ (4) wp.org #4 7 too high 12 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #22 ↓3 10 too low 13 WP Forms Signature Contract Add-On 900+ · 4.4★ (5) wp.org #7 ↓2 6 too high 14 Digital Signature Add-on for WooCommerce 900+ · 3.1★ (19) wp.org #11 ↓1 3 too high 15 NinjaScanner – Virus & Malware scan 40K+ · 4.0★ (36) wp.org #24 9 too low 16 Digital Signature Checkout For WooCommerce 200+ · 5.0★ (4) wp.org #12 ↓1 4 too high 17 Ninja Forms Signature Contract Add-On 300+ · 5.0★ (3) wp.org #13 ↓1 4 too high 18 A Add Email Signature 200+ · 5.0★ (2) wp.org #10 ↑2 8 too high 19 Formidable Forms Signature Online Contract Automation 200+ · 4.0★ (2) wp.org #17 ↓2 2 too high 20 Contact Forms 7 Digital Signature Add-On 300+ · 2.6★ (5) wp.org #19 1 too high 21 Electronic Signature Add-on for Fluent Forms 200+ · 5.0★ (1) wp.org #14 ↓1 7 too high 22 Easy Digital Downloads Digital Signature 60+ · 3.0★ (4) wp.org #23 1 too low 23 B bbP Signature 100+ · 2.7★ (6) wp.org #18 ↓1 5 too high 24 Signature Field With Contact Form 7 300+ · 3.0★ (2) wp.org #16 ↓2 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.