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wp.org search vs our merit ranking: “signed urls”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “signed urls”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Storage for Woo via S3-Compatible shows at wp.org #9 but places #20 on merit, a gap of 11 places. Its 100+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA places #7 on merit, 4.8★ from 3026 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #1 2 Featured Image from URL (FIFU) 60K+ · 4.6★ (264) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #3 4 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #5 1 too low 5 WPVibe – MCP Server for WordPress, works with Claude, ChatGPT & other AI MCP agents 100K+ · 5.0★ (201) wp.org #10 ↓2 5 too low 6 Offload Media – Cloud Storage 1K+ · 4.4★ (18) wp.org #4 ↑6 2 too high 7 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #15 8 too low 8 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #7 ↓1 1 too high 9 Media Cloud Sync 1K+ · 4.9★ (13) wp.org #6 ↓2 3 too high 10 Uncanny Toolkit for LearnDash 20K+ · 4.8★ (105) wp.org #14 4 too low 11 API KEY for Google Maps 30K+ · 4.9★ (55) wp.org #13 2 too low 12 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #8 ↑1 4 too high 13 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #16 3 too low 14 HandL UTM Grabber / Tracker 10K+ · 4.8★ (146) wp.org #21 ↓1 7 too low 15 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #20 ↓1 5 too low 16 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #17 ↓1 1 too low 17 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #22 5 too low 18 DoLogin Security 7K+ · 4.5★ (13) wp.org #12 6 too high 19 Entryway – WP Login & Logout Redirect 6K+ · 4.8★ (5) wp.org #11 8 too high 20 Storage for Woo via S3-Compatible 100+ · 5.0★ (4) wp.org #9 ↓2 11 too high 21 BotBlocker Security – Complete security platform 3K+ · 5.0★ (11) wp.org #23 ↓2 2 too low 22 Gleap for WordPress & WooCommerce 300+ · 5.0★ (8) wp.org #24 ↓2 2 too low 23 License For Envato 9K+ · 5.0★ (2) wp.org #19 ↓1 4 too high 24 SimplyBook.me – Booking and reservations calendar 30K+ · 1.0★ (1) wp.org #18 ↓1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.