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wp.org search vs our merit ranking: “simple 301 redirects”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simple 301 redirects”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple Page Redirect shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #7 on merit, 4.8★ from 1321 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #1 2 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #2 3 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #3 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #5 ↑1 1 too low 5 Redirection 2M+ · 4.4★ (704) wp.org #6 ↓1 1 too low 6 Seriously Simple Podcasting 20K+ · 4.7★ (330) wp.org #11 ↓2 5 too low 7 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #14 ↓2 7 too low 8 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #12 ↑1 4 too low 9 WP Encryption: Easy SSL / HTTPS & Free SSL certificate, HTTPS redirect 50K+ · 4.9★ (1146) wp.org #16 7 too low 10 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #8 ↑2 2 too high 11 Quick 301 Redirects 7K+ · 4.6★ (12) wp.org #4 7 too high 12 Simple Author Box 90K+ · 4.3★ (115) wp.org #10 ↑1 2 too high 13 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #9 ↓1 4 too high 14 Simple Page Ordering 100K+ · 4.7★ (131) wp.org #13 ↑1 1 too high 15 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #15 16 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #18 2 too low 17 WP 404 Auto Redirect to Similar Post 30K+ · 4.9★ (113) wp.org #19 2 too low 18 Simple Page Redirect 10K+ · 5.0★ (8) wp.org #7 11 too high 19 JSM Force HTTP to HTTPS / SSL – No Setup, Fast and Reliable 7K+ · 5.0★ (13) wp.org #24 5 too low 20 WP Post Redirect 3K+ · 4.6★ (5) wp.org #17 3 too high 21 1 1ON1 URL REDIRECTS 200+ · 0.0★ (0) wp.org #22 1 too low 22 Simple SSL Redirects 200+ · 0.0★ (0) wp.org #23 1 too low 23 Digi Eye Redirects 100+ · 5.0★ (1) wp.org #20 3 too high 24 Advanced Redirect Manager 301 70+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.