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wp.org search vs our merit ranking: “simple social widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “simple social widget”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Tagembed: Social Media Feeds and Customer Reviews Widget shows at wp.org #11 but places #20 on merit, a gap of 9 places. Its 9K+ installs carry it up the search order; its 3.9★ average from 62 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Simple Membership 40K+ · 4.6★ (476) wp.org #2 ↑2 1 too low 2 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #1 ↑1 1 too high 3 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #5 ↑2 2 too low 4 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #4 ↑1 5 Simple Social Icons 100K+ · 4.3★ (92) wp.org #3 2 too high 6 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4359) wp.org #9 ↓3 3 too low 7 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #8 ↑2 1 too low 8 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #6 ↑2 2 too high 9 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #7 ↑2 2 too high 10 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #12 ↓1 2 too low 11 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #14 3 too low 12 Hubbub Lite – Fast, free social sharing and follow buttons 30K+ · 4.7★ (173) wp.org #13 ↑9 1 too low 13 Simple Author Box 90K+ · 4.3★ (115) wp.org #10 ↑2 3 too high 14 Smash Balloon Social Post Feed – Simple Social Feeds for WordPress 100K+ · 4.7★ (1511) wp.org #21 7 too low 15 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #20 5 too low 16 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (760) wp.org #16 ↓1 17 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #23 ↑1 6 too low 18 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #22 ↑1 4 too low 19 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #17 2 too high 20 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #11 ↑2 9 too high 21 Social Feed Gallery 80K+ · 4.5★ (303) wp.org #24 ↓6 3 too low 22 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #19 3 too high 23 Inavii Social Feed – Live Social Proof Gallery 9K+ · 5.0★ (17) wp.org #18 ↓1 5 too high 24 Social Media Icon Widget – Social Profile Links with Gutenberg Block 4K+ · 4.1★ (16) wp.org #15 ↑1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.