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wp.org search vs our merit ranking: “skype link”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “skype link”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

A

Ranked above its merit

Allow Skype Protocol shows at wp.org #5 but places #21 on merit, a gap of 16 places. Its 20+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #6 on merit, 4.8★ from 5333 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Under Construction 600K+ · 4.8★ (1285) wp.org #1 2 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #2 3 Sticky Chat Widget – Floating Chat Icons, Contact Form, Call, Click to Chat, Email & Message Buttons 10K+ · 5.0★ (39) wp.org #3 4 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #10 6 too low 5 WowStore – Store Builder & Product Blocks for WooCommerce 4K+ · 4.6★ (113) wp.org #6 1 too low 6 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #14 ↓7 8 too low 7 Mobile Contact Bar 9K+ · 4.6★ (30) wp.org #4 3 too high 8 Floating Chat Buttons – Click to Call or Chat, Email 1K+ · 4.9★ (54) wp.org #8 9 Social Sharing Block 7K+ · 5.0★ (18) wp.org #7 ↓1 2 too high 10 Admin Custom Login 10K+ · 4.6★ (388) wp.org #17 7 too low 11 Team Members – Multi Language Supported Team Plugin 6K+ · 5.0★ (85) wp.org #13 2 too low 12 Float menu – awesome floating side menu 30K+ · 4.4★ (41) wp.org #9 3 too high 13 Floating Chat Widget: Contact Chat Icons, Telegram Chat, Line Messenger, WeChat, Email, SMS, Call Button – Chaty 300K+ · 5.0★ (1245) wp.org #23 ↓9 10 too low 14 Hover Effects – easily create any hover effect 7K+ · 4.8★ (17) wp.org #11 3 too high 15 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #24 9 too low 16 Login Widget With Shortcode 5K+ · 3.8★ (29) wp.org #12 4 too high 17 Speed Contact Bar 4K+ · 4.6★ (56) wp.org #21 4 too low 18 Team Showcase 1K+ · 4.0★ (53) wp.org #22 4 too low 19 WP Click to Chat – Email, Live Chat, Call & Book Now Buttons 1K+ · 5.0★ (7) wp.org #15 4 too high 20 Mobile Contact Line 1K+ · 5.0★ (5) wp.org #18 2 too high 21 A Allow Skype Protocol 20+ · 0.0★ (0) wp.org #5 16 too high 22 Floating Button – Easily Create Sticky, Fixed & Floating Buttons 4K+ · 3.0★ (15) wp.org #16 6 too high 23 Sticky Buttons – Floating Buttons Builder 10K+ · 3.7★ (6) wp.org #19 4 too high 24 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.