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wp.org search vs our merit ranking: “social user fields”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “social user fields”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ocean Social Sharing shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 60K+ installs carry it up the search order; its 4.5★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #10 on merit, 4.8★ from 27820 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #1 ↑1 2 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #2 ↑3 3 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #3 4 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #6 2 too low 5 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #4 1 too high 6 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4358) wp.org #8 ↓7 2 too low 7 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #5 ↑3 2 too high 8 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #7 ↑11 1 too high 9 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #10 1 too low 10 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #16 ↑1 6 too low 11 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #11 12 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #12 ↓5 13 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #21 ↓1 8 too low 14 Advanced Custom Fields: Font Awesome Field 90K+ · 4.9★ (36) wp.org #9 5 too high 15 Hubbub Lite – Fast, free social sharing and follow buttons 30K+ · 4.7★ (173) wp.org #14 ↑10 1 too high 16 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #18 ↓4 2 too low 17 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #17 ↑4 18 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #24 6 too low 19 Jetpack Social 30K+ · 3.3★ (74) wp.org #13 ↓1 6 too high 20 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #23 ↓4 3 too low 21 Easy Social Icons 20K+ · 4.4★ (84) wp.org #22 1 too low 22 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #20 ↓4 2 too high 23 Ocean Social Sharing 60K+ · 4.5★ (11) wp.org #15 ↓2 8 too high 24 Dynamic Fields Engine – Custom post types, Custom fields, Meta fields, Taxonomies, Listing builder, Query builder and Relations 3K+ · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.