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wp.org search vs our merit ranking: “specials”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “specials”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Remove Special Characters From Permalinks shows at wp.org #12 but places #24 on merit, a gap of 12 places. Its 70+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Insert Special Characters 3K+ · 4.9★ (8) wp.org #1 2 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #4 2 too low 3 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #5 ↑1 2 too low 4 We’re Open! 5K+ · 5.0★ (45) wp.org #3 1 too high 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #6 ↑3 1 too low 6 Special Text Boxes 1K+ · 3.4★ (21) wp.org #2 4 too high 7 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #7 8 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #8 ↑7 9 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #9 ↓4 10 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #11 ↓3 1 too low 11 Cart Abandonment Recovery for WooCommerce – Recover Lost Sales with Automated Emails 300K+ · 4.8★ (626) wp.org #13 ↑4 2 too low 12 WP Statistics – Simple, privacy-friendly Google Analytics alternative 500K+ · 4.1★ (758) wp.org #10 2 too high 13 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #14 ↓2 1 too low 14 Anti-Malware Security and Brute-Force Firewall 100K+ · 4.9★ (783) wp.org #20 6 too low 15 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #22 7 too low 16 LoginWP (Formerly Peter's Login Redirect) 80K+ · 4.8★ (503) wp.org #19 3 too low 17 Master Slider – Responsive Touch Slider 60K+ · 4.6★ (504) wp.org #21 4 too low 18 Jetpack Boost – Website Speed, Performance and Critical CSS 200K+ · 4.7★ (612) wp.org #24 6 too low 19 Imsanity 200K+ · 4.9★ (291) wp.org #23 ↓1 4 too low 20 Gallery PhotoBlocks 3K+ · 5.0★ (76) wp.org #17 ↓1 3 too high 21 Advanced Woo Labels – Product Labels & Badges for WooCommerce 10K+ · 5.0★ (64) wp.org #18 3 too high 22 Genesis eNews Extended 40K+ · 4.7★ (28) wp.org #15 ↓2 7 too high 23 S Saphali Woocommerce Lite 10K+ · 4.2★ (25) wp.org #16 ↓2 7 too high 24 Remove Special Characters From Permalinks 70+ · 5.0★ (3) wp.org #12 ↓1 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.