Genesis eNews Extended
by Brandon Kraft · Email & Marketing
Also makes 5 other plugins · 40.7K+ installs across the portfolio →
Genesis widget to add newsletter signup forms for MailChimp, AWeber, FeedBlitz, ConvertKit, and other mailing lists.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
40K+
≈45K estimated
Momentum
-12%
downloads vs prior 30d
Biggest opportunity: Swap “mailchimp”, “newsletter” and “subscribe” for “mailing lists”, “mailing list” and “signup”. “mailchimp” isn't earning its slot: you're not in the first 24 results for its own search. “mailing lists” sits at #5 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “mailing list” sits at #6 untagged, close enough for a declared tag to move it up. “subscribe” isn't earning its slot: it only gets you to #24. “signup” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →3.3%
of downloads still active
At least 40K of 1.2M lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 74 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 28 reviews, smoothed to 4.32★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
6%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| genesis your tag | #1 | #1 | 0 |
| genesiswp your tag | #1 | #1 | 0 |
| feedblitz | #1 | #1 | 0 |
| extended | #2 | #2 | 0 |
| feedblitz plugin | #1 | #1 | 0 |
| e mailing | #2 | #3 | 0 |
| genesis plugin | #2 | #2 | 0 |
| genesis wp | #2 | #2 | 0 |
| mailing lists | #5 | #6 | — |
| mailing | #5 | #6 | 0 |
| convertkit | #6 | #10 | 0 |
| mailing list | #6 | #8 | down 2 |
| aweber | #12 | #17 | down 3 |
| newsletter signup | #16 | #16 | down 2 |
| signup | #20 | #16 | down 2 |
| subscribe your tag | #24 | #20 | down 2 |
| aweber widget | #10 | #15 | 0 |
| e mails | #23 | #18 | 0 |
| e mail | #24 | #17 | down 2 |
| mailchimp signup | #16 | #20 | down 1 |
| mailchimp your tag | Not in the top 24 | ||
| newsletter your tag | Not in the top 24 | ||
55 searches this plugin appeared in over the last 90 days, 20 listed. 32 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “mailchimp”, “newsletter” and “subscribe” for “mailing lists”, “mailing list” and “signup”. “mailchimp” isn't earning its slot: you're not in the first 24 results for its own search. “mailing lists” sits at #5 untagged, close enough for a declared tag to move it up. “newsletter” isn't earning its slot: you're not in the first 24 results for its own search. “mailing list” sits at #6 untagged, close enough for a declared tag to move it up. “subscribe” isn't earning its slot: it only gets you to #24. “signup” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 55.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
6mo ago
latest release · v2.4.0 · 30 Apr 2026
34
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 53% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 11 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ jscmal7.2y ago
Hi. I am loving this plugin, used with MailChimp. The reason is that it does not use APIs. Then, it works perfectly in any circumstance, just passing data to MailChimp by the Form Action. Instead, using the MailChimp API, it is possible to have some limitations. For example, if you deleted a user profile on MailChimp, it is not possible for that user to subscribe again via API, using the same email. Thank you very for this plugin. 🙂
Read on wp.org ↗ - ★★★★★ cindybidar7.8y ago
We’ve been using this for years, and over the past few months have noticed dozens of .ru subscribers being added to our mailing list every week. That stopped when we replaced this plugin with a different form builder, so I suspect there’s a bot out there targeting it. Check your subscribers list.
Read on wp.org ↗ - ★★★★★ LadyHype8.8y ago
Very disappointed with the plugin and the genesis theme in general. I used the plugin for a opt-in form on my website and it just looked a mess in the sidebar. I was a youtube video of this plugin being used two year ago and the template now is nothing like it was then. Another thing, if you are using mailchip you get a double opt-in option and there isn’t a way to change that. I’m sure a subscriber wouldn’t like to have enter there email twice. Just disappointing. 🙁 This topic was modified 8 years, 6 months ago by LadyHype.
Read on wp.org ↗ - ★★★★★ Christina10.1y ago
I love the simplicity of this plugin. Just read the form code from the service you’re using, make sure you put in the action and the field names (precision is crucial) and you’re good to go! Then you will need to set up, at the service itself, the pages for the confirmations and other notices.
Read on wp.org ↗ - ★★★★★ Eric Dye10.4y ago
As a preimium Gravity Forms users, this is the plugin I prefer using for email subscription forms. It’s straight forward, easy to plug-in your MailChimp data, and much easier to style. Simple. To the point. No bloat. I wish more plugins were like this.
Read on wp.org ↗ - ★★★★★ cmarkis10.9y ago
The best plugin of Brandon and Coffea Web Services thanks!
Read on wp.org ↗ - ★★★★★ MCD Diseño Web11.0y ago
Hello, first of all congratulations for this excellent plugin. The question is this what I use with mailpoet but the problem is that the sign sends two confirmation emails identical. Any suggestions for you just send one? Cheers!!!
Read on wp.org ↗ - ★★★★★ vrobertswp11.4y ago
I have 4 subcsription lists, have them a checked in the widget, but does not show any of them on the front end subscribe widget. And subsequently the widget subscribes the subscriber to all. I feel really dumb. What am i doing wrong? thank you -v
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.4.0 Shortcodes now render by default in the widget’s Text and After Text areas. Matches WordPress core’s text widget behavior since 4.9. Added new gee_text_content and gee_after_text_content filters that run after wpautop , 2.4.0
- — Version 2.3.1 Restored subbox , subbox1 , subbox2 , and subbutton on the form’s input elements (as both id and class) for backward compatibility with sites that style off them. Note: when more than one widget instance is on the same p 2.3.1
- — Version 2.3.0 Removed defunct FeedBurner integration. Google discontinued email subscriptions in 2021. Removed obsolete MailPoet 2 (WYSIJA) integration. Security: tightened output escaping on the form action URL, hidden fields, and wi 2.3.0
- — Version 2.2.0 Adds “enews-{$field_count}-field” classes to form to aid in additional styling. See https://github.com/kraftbj/genesis-enews-extended/pull/152 Props to JiveDig for the contribution. 2.2.0
- — Version 2.1.4 Accessibility: Use aria-label instead of to prevent CSS being either over-agressive or not enough. 2.1.4
- — Version 2.1.2 Accessibility: Updates to be implicit to eliminate duplication when multiple instances are used on a page. Coding Standards: Implement WPCS. 2.1.2
Languages
via translate.wordpress.orgTranslated into 68 languages, 11 at 90% or more
Plus 44 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Genesis widget to add newsletter signup forms for MailChimp, AWeber, FeedBlitz, ConvertKit, and other maili..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 2 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 4 headings and 3 lists.
- ! Enough to quote 888 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "genesiswp" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-24 50K+ → 40K+ down after 317 days in tier
- 2025-02-10 60K+ → 50K+ down after 131 days in tier
- 2024-10-02 70K+ → 60K+ down after 215 days in tier
- 2024-03-01 80K+ → 70K+ down after 218 days in tier
- 2023-07-27 90K+ → 80K+ down after 177 days in tier
- 2023-01-31 100K+ → 90K+ down after 2137 days in tier
- 2017-03-26 90K+ → 100K+ up after 92 days in tier
- 2016-12-24 80K+ → 90K+ up after 387 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 3 shared tags A -
MailerLite – Signup forms (official) 100K+ installs · 3.1★ · 2 shared tags B -
Mailchimp List Subscribe Form 60K+ installs · 2.8★ · 2 shared tags B -
Genesis Simple Hooks 20K+ installs · 4.4★ · 2 shared tags B -
BlossomThemes Email Newsletter 20K+ installs · 3.6★ · 2 shared tags -
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Genesis eNews Extended into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/genesis-enews-extended" width="480" height="300" style="border:0" loading="lazy" title="Genesis eNews Extended — Plugin Pulse"></iframe> Genesis eNews Extended: 40K+ active installs, 4.7★ (28 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/genesis-enews-extended
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