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wp.org search vs our merit ranking: “split pdf”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “split pdf”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Document Embedder Addons for Elementor – Embed Documents in Elementor Websites shows at wp.org #9 but places #19 on merit, a gap of 10 places. Its 6K+ installs carry it up the search order; its 3.7★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Checkout Field Editor (Checkout Manager) for WooCommerce places #12 on merit, 4.9★ from 1056 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PDF Builder for WooCommerce. Create invoices,packing slips and more 2K+ · 4.7★ (145) wp.org #1 2 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #2 ↑2 3 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #3 4 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #4 ↓2 5 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #5 ↓2 6 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #6 ↓1 7 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #7 ↓1 8 WCFM Marketplace – Multivendor Marketplace for WooCommerce 10K+ · 4.6★ (449) wp.org #10 ↓1 2 too low 9 Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ · 5.0★ (259) wp.org #11 ↓1 2 too low 10 FancyBox for WordPress 30K+ · 4.6★ (92) wp.org #8 ↓1 2 too high 11 Order Export & Order Import for WooCommerce 50K+ · 4.7★ (337) wp.org #15 ↓2 4 too low 12 Checkout Field Editor (Checkout Manager) for WooCommerce 400K+ · 4.9★ (1056) wp.org #19 ↓4 7 too low 13 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #23 ↓3 10 too low 14 GravityExport Lite for Gravity Forms 10K+ · 5.0★ (39) wp.org #16 ↓2 2 too low 15 Order Splitter for WooCommerce 300+ · 4.7★ (70) wp.org #18 ↑5 3 too low 16 MKL Product Configurator for WooCommerce – 2D & 3D Live Preview 2K+ · 4.8★ (42) wp.org #17 1 too low 17 AIO Forms – Craft Complex Forms Easily 600+ · 4.9★ (34) wp.org #21 ↓3 4 too low 18 TableKit – WordPress Table Builder for Data Tables, WooCommerce Product Tables & Post Tables 3K+ · 5.0★ (4) wp.org #13 ↓1 5 too high 19 Document Embedder Addons for Elementor – Embed Documents in Elementor Websites 6K+ · 3.7★ (7) wp.org #9 ↓1 10 too high 20 Blockenberg — 645 Advanced Gutenberg Blocks, 683 Templates and AI Agent for WordPress Block Editor 1K+ · 4.6★ (5) wp.org #14 ↑2 6 too high 21 Embed PDF for Gravity Forms 70+ · 0.0★ (0) wp.org #12 ↓1 9 too high 22 Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue Tracking for WooCommerce, SureCart & EDD 5K+ · 3.7★ (3) wp.org #22 ↓3 23 PDF Invoice and Packing Slip for WooCommerce 10+ · 5.0★ (1) wp.org #20 ↓3 3 too high 24 SureDonation – Donation Forms, Fundraising Campaigns & Donor Management 4K+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.