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wp.org search vs our merit ranking: “static compression ratio”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “static compression ratio”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EffortLess Simple Image Optimiser shows at wp.org #7 but places #11 on merit, a gap of 4 places. Its 30+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #1 2 FastPixel Cache – Optimize Page Speed: Compress Images, Minify, Clean Database & CDN 4K+ · 4.8★ (50) wp.org #2 3 xSpeed Cache: AI-Powered Performance Hub with MCP, Caching & CDN 10K+ · 5.0★ (22) wp.org #3 ↑1 4 JCH Optimize 4K+ · 4.4★ (69) wp.org #5 1 too low 5 aBlocks – Gutenberg Blocks, User Dashboard Builder, Popup Builder, Form Builder & Animation Builder 2K+ · 5.0★ (26) wp.org #8 ↑5 3 too low 6 Image Quality Control | Still BE 400+ · 5.0★ (4) wp.org #4 ↓1 2 too high 7 Uplink Media Bridge for Etch 100+ · 5.0★ (2) wp.org #6 1 too high 8 MediaHaven – Video Gallery, HLS Player & WooCommerce Product Videos 40+ · 5.0★ (5) wp.org #14 ↑2 6 too low 9 LessFlux Image & Video Optimizer – WebP, AVIF, CDN & Lazy Load 10+ · 5.0★ (3) wp.org #9 ↓1 10 StaticDelivr: Free CDN, Image Optimization & Speed 60+ · 5.0★ (3) wp.org #10 ↓1 11 EffortLess Simple Image Optimiser 30+ · 0.0★ (0) wp.org #7 4 too high 12 Scrollzee – Video Scroll 20+ · 0.0★ (0) wp.org #11 1 too high 13 EmiCache – Faster Elementor, Better PageSpeed 40+ · 0.0★ (0) wp.org #12 1 too high 14 3D Viewer – 3D Model Viewer – Augmented Reality – Virtual Try On 10+ · 5.0★ (2) wp.org #20 ↓10 6 too low 15 Optimization Detective 60K+ · 4.3★ (3) wp.org #17 2 too low 16 DawsonyWeb Media Library Folders, Image Compression and Replace — · 0.0★ (0) wp.org #13 ↑1 3 too high 17 Zinn® Cache 50+ · 0.0★ (0) wp.org #15 2 too high 18 JPrompt's Pixengine – Image Converter & Optimizer 10+ · 0.0★ (0) wp.org #16 ↓1 2 too high 19 OptiCache 10+ · 0.0★ (0) wp.org #18 1 too high 20 Museder RestoreOne 10+ · 0.0★ (0) wp.org #19 1 too high 21 Flexa Cache — · 0.0★ (0) wp.org #21 ↓1 22 Omni Webmaster & SEO Suite 10+ · 0.0★ (0) wp.org #22 ↓1 23 Australcode Uniform Images – Product Image Resize Without Cropping for WooCommerce 10+ · 0.0★ (0) wp.org #23 ↓1 24 ImageWoc — · 0.0★ (0) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.