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wp.org search vs our merit ranking: “still fresh date”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “still fresh date”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Selfish Fresh Start shows at wp.org #4 but places #19 on merit, a gap of 15 places. Its 20+ installs carry it up the search order; its 4.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4,835) wp.org #1 2 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #2 3 WP Super Cache 1M+ · 4.3★ (1,346) wp.org #3 ↑1 4 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #5 ↑3 wp.org ranks it 1 place below merit 5 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #6 ↓3 wp.org ranks it 1 place below merit 6 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #8 ↓1 wp.org ranks it 2 places below merit 7 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #10 ↑4 wp.org ranks it 3 places below merit 8 WPeMatico RSS Feed Fetcher 10K+ · 4.8★ (514) wp.org #11 ↓1 wp.org ranks it 3 places below merit 9 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #12 ↓1 wp.org ranks it 3 places below merit 10 Event Booking Manager for WooCommerce – Sell Tickets, Event Registration, RSVP & Event Calendar 6K+ · 4.5★ (167) wp.org #9 ↓4 wp.org ranks it 1 place above merit 11 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #14 ↑6 wp.org ranks it 3 places below merit 12 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #7 ↓1 wp.org ranks it 5 places above merit 13 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #15 ↓2 wp.org ranks it 2 places below merit 14 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #16 ↓7 wp.org ranks it 2 places below merit 15 Two Factor 100K+ · 4.7★ (210) wp.org #17 ↑1 wp.org ranks it 2 places below merit 16 Spotlight Social Photo Feed 50K+ · 4.7★ (171) wp.org #23 ↓11 wp.org ranks it 7 places below merit 17 Timetable and Event Schedule by MotoPress 30K+ · 4.3★ (69) wp.org #20 ↓5 wp.org ranks it 3 places below merit 18 Duplicate PP 10K+ · 4.4★ (20) wp.org #13 wp.org ranks it 5 places above merit 19 Selfish Fresh Start 20+ · 4.0★ (5) wp.org #4 ↓2 wp.org ranks it 15 places above merit 20 Royal MCP – Secure AI Connector for Claude, ChatGPT & any LLM via MCP 10K+ · 5.0★ (7) wp.org #18 wp.org ranks it 2 places above merit 21 Republish Old Posts 2K+ · 4.3★ (12) wp.org #21 ↓5 22 Post Type Transfer 2K+ · 5.0★ (7) wp.org #24 wp.org ranks it 2 places below merit 23 WPost Still Fresh — · 0.0★ (0) wp.org #22 ↓5 wp.org ranks it 1 place above merit 24 DateSweep – Bulk Update Post & Page Dates 50+ · 5.0★ (1) wp.org #19 wp.org ranks it 5 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.