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wp.org search vs our merit ranking: “temporary links”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “temporary links”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Almost Ready Temporary Page shows at wp.org #10 but places #20 on merit, a gap of 10 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring places #12 on merit, 4.7★ from 321 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Temporary Login Without Password 90K+ · 5.0★ (1550) wp.org #1 2 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #3 1 too low 3 Broken Link Checker 500K+ · 3.8★ (605) wp.org #2 1 too high 4 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8710) wp.org #4 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #6 1 too low 6 Link Library 10K+ · 4.7★ (97) wp.org #5 1 too high 7 Loginizer 1M+ · 4.8★ (1033) wp.org #7 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #12 4 too low 9 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #9 10 Link Whisper Free 30K+ · 4.2★ (151) wp.org #11 1 too low 11 Drag and Drop Multiple File Upload for Contact Form 7 60K+ · 4.8★ (94) wp.org #19 8 too low 12 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #24 12 too low 13 WPFront Scroll Top 200K+ · 4.9★ (142) wp.org #22 9 too low 14 Login Lockdown & Protection 100K+ · 4.3★ (61) wp.org #15 1 too low 15 All In One Login 60K+ · 3.6★ (35) wp.org #21 6 too low 16 Login Me Now – Passwordless, Magic Link, OTP & Social Login for WordPress 500+ · 5.0★ (9) wp.org #17 1 too low 17 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #8 9 too high 18 Temporary Login 30K+ · 4.2★ (5) wp.org #14 4 too high 19 GT Link Manager 100+ · 5.0★ (3) wp.org #18 1 too high 20 Almost Ready Temporary Page 40+ · 5.0★ (1) wp.org #10 10 too high 21 Royal Links – Affiliate Link Cloaking, Shortener & Tracker 50+ · 0.0★ (0) wp.org #16 5 too high 22 Erdo Draft Links – Share Drafts, Client Preview, Secure Link 40+ · 5.0★ (1) wp.org #13 9 too high 23 Password Protect – Temporary Login Without Password & Password Protect Entire Site 100+ · 3.7★ (3) wp.org #23 24 Bifröst – Instant Passwordless Temporary Login Links 40+ · 0.0★ (0) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.