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wp.org search vs our merit ranking: “text popover”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “text popover”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Insert Special Characters shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 4.9★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel places #10 on merit, 4.7★ from 434 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #2 ↑1 1 too low 2 JVM Rich Text Icons 3K+ · 5.0★ (10) wp.org #1 1 too high 3 iPanorama 360 – Advanced Virtual Tour Builder 4K+ · 4.5★ (31) wp.org #4 1 too low 4 MapSVG – Vector maps, Image maps, Google Maps 1K+ · 4.5★ (31) wp.org #5 1 too low 5 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #6 1 too low 6 AI 60K+ · 4.2★ (10) wp.org #3 ↓1 3 too high 7 Image Hotspot – Map Image Annotation 3K+ · 4.9★ (22) wp.org #7 8 EventPrime – Events Calendar, Bookings, Tickets & AI 7K+ · 4.4★ (85) wp.org #11 3 too low 9 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #20 ↓2 11 too low 10 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (434) wp.org #23 13 too low 11 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #21 ↑1 10 too low 12 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #14 2 too low 13 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #22 9 too low 14 Content Blocks Builder – Create blocks, repeater blocks with carousel, grid, popup layouts 1K+ · 5.0★ (14) wp.org #10 4 too high 15 Vision – Interactive Image Map with Hotspots Builder 2K+ · 4.9★ (9) wp.org #8 ↑1 7 too high 16 EU Withdrawal and Legal Guarantee Compliance 1K+ · 5.0★ (17) wp.org #12 ↑1 4 too high 17 Easy Bootstrap Shortcode 6K+ · 4.0★ (50) wp.org #15 2 too high 18 Insert Special Characters 3K+ · 4.9★ (8) wp.org #9 ↓1 9 too high 19 Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81) wp.org #24 ↓3 5 too low 20 IZ Block Editor Tooltips 100+ · 5.0★ (6) wp.org #18 ↓1 2 too high 21 News Kit Addons For Elementor 3K+ · 3.6★ (5) wp.org #17 4 too high 22 Gum Addon for Elementor 50K+ · 0.0★ (0) wp.org #13 ↓1 9 too high 23 Masonry Gallery & Posts For Divi (WP Tools) 700+ · 2.8★ (5) wp.org #19 4 too high 24 PopCraft: Seamless Text Popovers in WordPress 80+ · 5.0★ (1) wp.org #16 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.