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← Rankings

wp.org search vs our merit ranking: “toggle text”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “toggle text”, we agree with wp.org on the top plugin, and our order differs from theirs on 17 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Read More WP shows at wp.org #11 but places #22 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Yoast SEO – Advanced SEO with real-time guidance and built-in AI places #9 on merit, 4.8★ from 27821 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Image Alt Text 10K+ · 5.0★ (56) wp.org #1 2 Loco Translate 1M+ · 4.8★ (453) wp.org #6 ↑1 4 too low 3 Dark Mode Toggle 2K+ · 4.6★ (19) wp.org #3 4 Accordion Toggle 2K+ · 4.5★ (8) wp.org #2 2 too high 5 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #9 ↑1 4 too low 6 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #10 ↑1 4 too low 7 Max Mega Menu 300K+ · 4.8★ (882) wp.org #13 6 too low 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #12 4 too low 9 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #18 9 too low 10 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #14 ↑8 4 too low 11 JVM Rich Text Icons 3K+ · 5.0★ (10) wp.org #5 6 too high 12 AI Alt Text Generator 2K+ · 4.9★ (7) wp.org #4 8 too high 13 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #22 9 too low 14 Kadence WooCommerce Email Designer 90K+ · 4.5★ (142) wp.org #19 ↓4 5 too low 15 WP Accessibility 60K+ · 4.8★ (68) wp.org #23 8 too low 16 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #21 ↑2 5 too low 17 Text Replace – Find and Replace WordPress Strings 300+ · 5.0★ (3) wp.org #7 ↓1 10 too high 18 Iconic Copy Text Blocks 400+ · 5.0★ (3) wp.org #8 ↑1 10 too high 19 ImgSEO – AI Image Alt Text Generator & Image SEO Tools 400+ · 5.0★ (10) wp.org #15 ↑1 4 too high 20 Fix Alt Text 1K+ · 4.5★ (8) wp.org #24 ↓4 4 too low 21 Search & Replace Everything by WPCode – Find and Replace Media, Text, Links, and More 20K+ · 3.9★ (7) wp.org #17 ↑1 4 too high 22 Read More WP 1K+ · 5.0★ (1) wp.org #11 ↑3 11 too high 23 LMSCrafter Gradient Text for Elementor 100+ · 5.0★ (2) wp.org #16 ↑1 7 too high 24 RobArt Text Collector 40+ · 5.0★ (1) wp.org #20 ↓1 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.