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wp.org search vs our merit ranking: “tweet failed”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tweet failed”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

BrainyPress shows at wp.org #6 but places #14 on merit, a gap of 8 places. Its 100+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Auto Poster – Schedule & Publish to Buffer places #10 on merit, 4.5★ from 125 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor 50K+ · 4.9★ (729) wp.org #3 4 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #8 4 too low 5 Simple Ajax Chat – Add a Fast, Secure Chat Box 2K+ · 4.9★ (215) wp.org #7 2 too low 6 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #9 3 too low 7 Payment Gateway of Stripe for WooCommerce 7K+ · 4.4★ (66) wp.org #10 3 too low 8 Social Sharing Plugin – Kiwi 4K+ · 4.1★ (18) wp.org #5 3 too high 9 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #4 5 too high 10 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (125) wp.org #21 11 too low 11 XPoster – Share to Bluesky and Mastodon 10K+ · 3.8★ (69) wp.org #16 5 too low 12 Highlight and Share – Unobtrusive and Lightweight Content Sharing 700+ · 4.9★ (29) wp.org #20 8 too low 13 CSV Importer 3K+ · 4.2★ (28) wp.org #18 5 too low 14 BrainyPress 100+ · 5.0★ (3) wp.org #6 8 too high 15 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #12 3 too high 16 Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post 200+ · 4.2★ (10) wp.org #22 6 too low 17 RaraTheme Companion 10K+ · 0.0★ (0) wp.org #11 6 too high 18 Zware Automatic Social Posts and Login 30+ · 0.0★ (0) wp.org #13 5 too high 19 WebCalendar 10+ · 0.0★ (0) wp.org #14 5 too high 20 PublisherKits SocialPromoter 10+ · 0.0★ (0) wp.org #15 5 too high 21 Marklane – Batch Markdown Import for WordPress 10+ · 0.0★ (0) wp.org #17 4 too high 22 Estasoft Name Catalog — · 0.0★ (0) wp.org #19 3 too high 23 Iara Native AI Social Media Auto Poster – Cross-Platform Sharing, Captions and Image Generation — · 0.0★ (0) wp.org #23 24 Fetch Some Tweets 10+ · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.