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wp.org search vs our merit ranking: “tweets hashtag”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “tweets hashtag”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Simple X Buttons – Share, Follow, Mention & Hashtag for WordPress shows at wp.org #5 but places #18 on merit, a gap of 13 places. Its 90+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Feed Them Social – Social Media Feeds, Video, and Photo Galleries places #6 on merit, 4.7★ from 639 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #1 2 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4359) wp.org #2 3 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #4 1 too low 4 Customize Feeds for Twitter 4K+ · 4.2★ (18) wp.org #3 1 too high 5 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #6 ↓1 1 too low 6 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #18 12 too low 7 Social Media Auto Poster – Schedule & Publish to Buffer 7K+ · 4.5★ (125) wp.org #12 5 too low 8 Social Share Buttons 1K+ · 4.8★ (28) wp.org #8 9 NextScripts: Social Networks Auto-Poster 20K+ · 3.3★ (617) wp.org #14 5 too low 10 Revive Social – Social Media Auto Post and Scheduling Automation Plugin 20K+ · 4.0★ (556) wp.org #20 ↓1 10 too low 11 XPoster – Share to Bluesky and Mastodon 10K+ · 3.8★ (69) wp.org #15 4 too low 12 BestWebSoft's Twitter 900+ · 4.6★ (16) wp.org #10 2 too high 13 Easy Feeds for X/Twitter – keep your site fresh with live social posts 1K+ · 3.9★ (11) wp.org #7 6 too high 14 BestWebSoft's Like & Share – Posts, Pages and Widget Social Extension plugin for WordPress 4K+ · 3.9★ (72) wp.org #17 ↓1 3 too low 15 Content Pilot – Autoblogging & Affiliate Marketing Suite 700+ · 3.6★ (36) wp.org #16 ↑1 1 too low 16 Juiz Last Tweet Widget 500+ · 4.2★ (26) wp.org #22 6 too low 17 Taggbox: Social Media Feed Widget 1K+ · 5.0★ (4) wp.org #13 4 too high 18 Simple X Buttons – Share, Follow, Mention & Hashtag for WordPress 90+ · 5.0★ (1) wp.org #5 ↑1 13 too high 19 BestWebSoft's LinkedIn 200+ · 4.2★ (5) wp.org #21 2 too low 20 BestWebSoft’s Pinterest 400+ · 3.8★ (5) wp.org #19 ↑1 1 too high 21 Static Posts for Twitter – Embed x.com Tweets without an iframe 100+ · 5.0★ (1) wp.org #9 12 too high 22 My Social Feeds – bring your social content into WordPress 600+ · 5.0★ (1) wp.org #11 11 too high 23 Social Login by BestWebSoft 70+ · 5.0★ (2) wp.org #24 1 too low 24 Post Forwarder 30+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.