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wp.org search vs our merit ranking: “twitter social feed”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “twitter social feed”, we and wp.org disagree on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Widgets for Social Post Feed shows at wp.org #15 but places #22 on merit, a gap of 7 places. Its 600+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Easy Social Feed – All In One Social Feed Plugin for WordPress 30K+ · 4.6★ (502) wp.org #2 wp.org ranks it 1 place below merit 2 Widgets for Social Photo Feed 10K+ · 4.7★ (28) wp.org #1 wp.org ranks it 1 place above merit 3 Custom Twitter Feeds – A Tweets Widget or X Feed Widget 100K+ · 4.8★ (401) wp.org #3 4 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #4 5 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1,911) wp.org #6 ↑1 wp.org ranks it 1 place below merit 6 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5,333) wp.org #9 ↓3 wp.org ranks it 3 places below merit 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,133) wp.org #7 ↑1 8 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #5 wp.org ranks it 3 places above merit 9 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #8 ↑1 wp.org ranks it 1 place above merit 10 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #11 ↓1 wp.org ranks it 1 place below merit 11 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1,872) wp.org #10 ↑2 wp.org ranks it 1 place above merit 12 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #12 ↑1 13 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #19 wp.org ranks it 6 places below merit 14 Simple Social Icons 100K+ · 4.3★ (92) wp.org #13 ↑1 wp.org ranks it 1 place above merit 15 Social Media Feather 10K+ · 4.6★ (506) wp.org #21 ↓1 wp.org ranks it 6 places below merit 16 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #24 ↓3 wp.org ranks it 8 places below merit 17 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #16 ↓5 wp.org ranks it 1 place above merit 18 NextScripts: Social Networks Auto-Poster 20K+ · 3.3★ (617) wp.org #18 19 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #14 ↑1 wp.org ranks it 5 places above merit 20 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #17 ↓1 wp.org ranks it 3 places above merit 21 Easy Feeds for X/Twitter – keep your site fresh with live social posts 1K+ · 3.9★ (11) wp.org #20 ↓1 wp.org ranks it 1 place above merit 22 Widgets for Social Post Feed 600+ · 5.0★ (2) wp.org #15 ↑2 wp.org ranks it 7 places above merit 23 My Social Feeds – bring your social content into WordPress 600+ · 5.0★ (1) wp.org #22 wp.org ranks it 1 place above merit 24 Feedliyo Lite – Social Feed & Product Feed & Review Feed 200+ · 5.0★ (1) wp.org #23 ↑1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.