Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “uk addresses”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “uk addresses”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Wonderful Payments – Pay by Bank and Open Banking for Woo (UK) shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

GAinWP Google Analytics Integration for WP places #11 on merit, 4.8★ from 126 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #1 2 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #3 1 too low 3 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #4 1 too low 4 Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 40K+ · 4.9★ (399) wp.org #7 3 too low 5 reCaptcha by BestWebSoft 100K+ · 3.9★ (391) wp.org #5 6 WP EasyCart: Shopping Cart and eCommerce Store 3K+ · 4.5★ (206) wp.org #9 ↓1 3 too low 7 Limit Attempts by BestWebSoft – WordPress Anti-Bot and Security Plugin for Login and Forms 4K+ · 4.6★ (37) wp.org #6 ↑13 1 too high 8 Contact Form by BestWebSoft – Advanced WP Contact Form Builder for WordPress 30K+ · 4.0★ (292) wp.org #10 2 too low 9 Sitemap by BestWebSoft – WordPress XML Site Map Page Generator Plugin 20K+ · 4.3★ (115) wp.org #12 ↓1 3 too low 10 UK Address Postcode Validation 700+ · 5.0★ (3) wp.org #2 8 too high 11 GAinWP Google Analytics Integration for WP 7K+ · 4.8★ (126) wp.org #19 8 too low 12 WPLP Cookie Consent – Cookie Banner & Consent Management for GDPR, CCPA & Google Consent Mode 9K+ · 4.6★ (52) wp.org #17 ↓1 5 too low 13 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #23 ↓1 10 too low 14 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #21 ↓1 7 too low 15 Fetchify 600+ · 5.0★ (5) wp.org #8 ↓2 7 too high 16 Autocomplete Location Field for Contact Form 7 1K+ · 5.0★ (13) wp.org #16 ↓1 17 Shipping Live Rates for FedEx for WooCommerce 2K+ · 4.4★ (27) wp.org #20 ↓3 3 too low 18 Fraud Prevention For WooCommerce and EDD 4K+ · 3.7★ (23) wp.org #15 ↓3 3 too high 19 Captcha by BestWebSoft – Advanced Spam Protection, Math & OCR-Friendly Captcha for Site Forms 10K+ · 4.1★ (21) wp.org #18 1 too high 20 Amazon Pay for WooCommerce 10K+ · 2.5★ (27) wp.org #14 6 too high 21 Edutain Certificate Validator – Certificate Verification, QR Code & Digital Credentials 100+ · 5.0★ (2) wp.org #11 ↓2 10 too high 22 ThreatPoint IP Reputation 10+ · 5.0★ (3) wp.org #22 ↓4 23 Postcodes4U Address Finder 300+ · 4.0★ (4) wp.org #24 ↓3 1 too low 24 Wonderful Payments – Pay by Bank and Open Banking for Woo (UK) 30+ · 5.0★ (1) wp.org #13 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.