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wp.org search vs our merit ranking: “united works”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “united works”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WooCommerce Shipping shows at wp.org #6 but places #21 on merit, a gap of 15 places. Its 70K+ installs carry it up the search order; its 2.0★ average from 18 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA places #10 on merit, 4.8★ from 3027 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #1 2 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #2 3 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #3 4 GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ · 4.6★ (205) wp.org #4 5 Weight Based Shipping Table Rate for WooCommerce – Flexible Shipping 100K+ · 4.9★ (706) wp.org #8 3 too low 6 MapGeo – Interactive Geo Maps 30K+ · 4.4★ (65) wp.org #5 1 too high 7 Beautiful Cookie Consent Banner 40K+ · 4.5★ (95) wp.org #9 2 too low 8 FunnelKit Payment Gateway for Stripe WooCommerce 20K+ · 4.9★ (53) wp.org #11 3 too low 9 Mollie Payments for WooCommerce 100K+ · 3.6★ (69) wp.org #7 2 too high 10 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3027) wp.org #21 11 too low 11 WPConsent – Cookie Banner & Cookie Consent for Privacy Compliance (GDPR / CCPA / EU Compliance Cookie Notice) 200K+ · 4.8★ (86) wp.org #14 3 too low 12 Featured Images in RSS for Mailchimp & More 20K+ · 4.3★ (113) wp.org #18 6 too low 13 Offload, AI & Optimize with Cloudflare Images 1K+ · 4.9★ (33) wp.org #17 4 too low 14 Seers AI | Cookie Consent Banner – GDPR & CCPA Compliant Consent Management Platform 1K+ · 4.7★ (52) wp.org #20 6 too low 15 Country Code For Elementor Form Telephone Field 10K+ · 5.0★ (8) wp.org #12 3 too high 16 Termageddon: Cookie Consent & Privacy Compliance 8K+ · 5.0★ (5) wp.org #10 6 too high 17 affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) wp.org #22 5 too low 18 ELEX WooCommerce USPS Shipping Method 800+ · 4.4★ (7) wp.org #15 3 too high 19 Interactive US Map – Create Clickable & Customizable U.S. Maps 300+ · 5.0★ (5) wp.org #19 20 GetPaid Stripe Payments 2K+ · 5.0★ (3) wp.org #13 7 too high 21 WooCommerce Shipping 70K+ · 2.0★ (18) wp.org #6 15 too high 22 AmaSync – Amazon Affiliate Plugin, Product Importer for WooCommerce 300+ · 5.0★ (3) wp.org #16 6 too high 23 Marijuana Age Verify 1K+ · 5.0★ (4) wp.org #23 24 TranslateX for TranslatePress 300+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.