Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “utm switcher”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “utm switcher”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

LandTech Extras for Elementor shows at wp.org #4 but places #10 on merit, a gap of 6 places. Its 80+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

FunnelKit – Funnel Builder Plugin for WooCommerce Checkout places #7 on merit, 5.0★ from 1028 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #1 2 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #2 3 Domain Mapping System | Create Microsites with Multiple Alias Domains (multisite optional) 2K+ · 4.5★ (56) wp.org #3 4 Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ · 4.6★ (535) wp.org #7 3 too low 5 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #16 ↓1 11 too low 6 Country Based Restrictions for WooCommerce 5K+ · 4.5★ (52) wp.org #8 2 too low 7 FunnelKit – Funnel Builder Plugin for WooCommerce Checkout 30K+ · 5.0★ (1028) wp.org #23 16 too low 8 Payment Gateway Based Fees and Discounts for WooCommerce 30K+ · 4.7★ (58) wp.org #21 13 too low 9 Ele Conditions for Elementor 2K+ · 4.2★ (5) wp.org #5 4 too high 10 LandTech Extras for Elementor 80+ · 5.0★ (2) wp.org #4 6 too high 11 Meep AI Translator – Multilingual for Elementor, WooCommerce & Forms 10+ · 5.0★ (4) wp.org #12 1 too low 12 EasyFeedManager – Product Feed for WooCommerce 20+ · 5.0★ (1) wp.org #6 6 too high 13 NeedToMe Phone Number Switcher — · 0.0★ (0) wp.org #9 4 too high 14 Lead Generation Form – Form Builder, Contact Form, Survey & Inquiry Forms 600+ · 0.0★ (0) wp.org #11 3 too high 15 Weblix Analytics – Real-Time Stats & Visitor Counter 100+ · 5.0★ (1) wp.org #10 5 too high 16 SERVIT Analytics 10+ · 0.0★ (0) wp.org #14 2 too high 17 lihi Short URL — · 0.0★ (0) wp.org #15 ↑1 2 too high 18 Maestro: The Inline Admin Menu Editor 30+ · 5.0★ (1) wp.org #13 5 too high 19 SteerWP Console 10+ · 0.0★ (0) wp.org #18 1 too high 20 MarvCart — · 0.0★ (0) wp.org #19 1 too high 21 SanirTech Lead Chat Forms — · 0.0★ (0) wp.org #20 1 too high 22 Tripvance — · 5.0★ (1) wp.org #17 5 too high 23 StoreSignals Connect — · 0.0★ (0) wp.org #22 1 too high 24 SkipSeek — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.