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wp.org search vs our merit ranking: “video cpt”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video cpt”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Virtual Classroom & Video Conferencing – BigBlueButton shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 400+ installs carry it up the search order; its 4.6★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultra Addons for Contact Form 7 places #12 on merit, 4.8★ from 108 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #1 2 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (136) wp.org #2 3 Photo Gallery – GT3 Image Gallery & Gutenberg Block Gallery 10K+ · 4.8★ (147) wp.org #4 1 too low 4 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #5 ↑7 1 too low 5 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #7 2 too low 6 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #6 7 Really Simple Featured Video for Posts, Pages & WooCommerce Products 4K+ · 4.0★ (34) wp.org #3 4 too high 8 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #11 ↓3 3 too low 9 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #13 ↑2 4 too low 10 Feed Them Social – Social Media Feeds, Video, and Photo Galleries 20K+ · 4.7★ (639) wp.org #14 4 too low 11 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #9 ↑1 2 too high 12 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #18 ↓2 6 too low 13 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #22 9 too low 14 Photo Gallery – Image, Video & Portfolio 1K+ · 4.8★ (13) wp.org #8 ↑1 6 too high 15 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #21 6 too low 16 Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #16 ↑2 17 Tablesome Table – Contact Form DB – WPForms, CF7, Gravity, Forminator, Fluent 7K+ · 4.8★ (89) wp.org #19 2 too low 18 Enable Abilities for MCP 5K+ · 5.0★ (18) wp.org #12 ↑1 6 too high 19 Pods Beaver Themer Add-On 8K+ · 5.0★ (35) wp.org #17 2 too high 20 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #24 4 too low 21 Virtual Classroom & Video Conferencing – BigBlueButton 400+ · 4.6★ (10) wp.org #10 ↑1 11 too high 22 Solid Testimonials – Testimonial Slider, Video Testimonials & Customer Reviews 1K+ · 4.3★ (35) wp.org #20 ↓2 2 too high 23 MAS Videos 1K+ · 3.0★ (7) wp.org #15 8 too high 24 Dadevarzan Video Post Type 80+ · 0.0★ (0) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.