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wp.org search vs our merit ranking: “video protection”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “video protection”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CopySafe Video Protection – Copy Protect Video shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 100+ installs carry it up the search order; its 3.7★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #6 on merit, 4.8★ from 3223 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (158) wp.org #1 ↑1 2 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #2 ↑1 3 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (617) wp.org #3 ↑1 4 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #4 ↑1 5 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #5 ↑1 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #11 ↓10 5 too low 7 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #7 ↑1 8 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #10 2 too low 9 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #8 ↑4 1 too high 10 Envira Gallery – Image Photo Gallery, Albums, Video Gallery, Slideshows & More 100K+ · 4.7★ (1597) wp.org #13 ↓4 3 too low 11 Secure Copy Content Protection and Content Locking 20K+ · 4.3★ (62) wp.org #6 ↑1 5 too high 12 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #9 ↑4 3 too high 13 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #17 4 too low 14 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #22 ↑1 8 too low 15 Photo Gallery – GT3 Image Gallery & Gutenberg Block Gallery 10K+ · 4.8★ (147) wp.org #16 1 too low 16 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #21 5 too low 17 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #24 ↓5 7 too low 18 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #23 ↓5 5 too low 19 Videopack 10K+ · 4.8★ (63) wp.org #18 ↑2 1 too high 20 Album Gallery for Photo & Video 4K+ · 4.8★ (26) wp.org #20 ↑2 21 Protected Video 1K+ · 4.7★ (15) wp.org #15 ↓1 6 too high 22 CopySafe Video Protection – Copy Protect Video 100+ · 3.7★ (6) wp.org #12 ↓1 10 too high 23 Video Gallery – YouTube, Vimeo Gallery & YouTube API 1K+ · 4.0★ (7) wp.org #19 ↑2 4 too high 24 Image Protection 200+ · 5.0★ (1) wp.org #14 ↑1 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.