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wp.org search vs our merit ranking: “wcml”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wcml”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EasyFeedManager – Product Feed for WooCommerce shows at wp.org #6 but places #14 on merit, a gap of 8 places. Its 20+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization places #9 on merit, 4.3★ from 311 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1,072) wp.org #1 2 Wallet for WooCommerce 20K+ · 4.7★ (188) wp.org #2 3 Pay for Payment for WooCommerce – Payment Gateway Fees & Discounts 10K+ · 4.7★ (71) wp.org #3 4 Advanced Shipping Rates for WooCommerce: Flexible Table Rate Shipping Rules 2K+ · 4.9★ (49) wp.org #4 ↑1 5 LiteSpeed Cache 7M+ · 4.8★ (2,778) wp.org #8 wp.org ranks it 3 places below merit 6 WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More 2K+ · 4.8★ (27) wp.org #5 ↓1 wp.org ranks it 1 place above merit 7 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #16 ↓2 wp.org ranks it 9 places below merit 8 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #15 wp.org ranks it 7 places below merit 9 NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ · 4.3★ (311) wp.org #22 wp.org ranks it 13 places below merit 10 Weight Based Shipping for WooCommerce 50K+ · 4.6★ (83) wp.org #21 ↓4 wp.org ranks it 11 places below merit 11 Q Quickpay for WooCommerce 3K+ · 4.8★ (12) wp.org #19 ↓1 wp.org ranks it 8 places below merit 12 Attributes Coupon for WooCommerce 200+ · 5.0★ (12) wp.org #23 wp.org ranks it 11 places below merit 13 Massoftind Custom Fields & Field Builder 10+ · 0.0★ (0) wp.org #7 wp.org ranks it 6 places above merit 14 EasyFeedManager – Product Feed for WooCommerce 20+ · 5.0★ (1) wp.org #6 wp.org ranks it 8 places above merit 15 K Kuwadema – Kuwait Delivery Areas for WooCommerce 10+ · 0.0★ (0) wp.org #9 wp.org ranks it 6 places above merit 16 Pelecard Gateway 200+ · 5.0★ (3) wp.org #24 ↓3 wp.org ranks it 8 places below merit 17 Phoenix German Market DHL Multi-Currency Fix for WooCommerce — · 0.0★ (0) wp.org #10 wp.org ranks it 7 places above merit 18 Haysoft AI Suite – AI Content Writer, Image Generator & Translator — · 0.0★ (0) wp.org #11 wp.org ranks it 7 places above merit 19 U2Code Product Addons for WooCommerce 10+ · 0.0★ (0) wp.org #12 wp.org ranks it 7 places above merit 20 Easy2Cuba for WooCommerce — · 0.0★ (0) wp.org #13 wp.org ranks it 7 places above merit 21 Saletide for WooCommerce — · 0.0★ (0) wp.org #14 ↓1 wp.org ranks it 7 places above merit 22 GeekoDev Universal Product Feed for WooCommerce — · 0.0★ (0) wp.org #17 wp.org ranks it 5 places above merit 23 LiraScope — · 0.0★ (0) wp.org #18 ↓2 wp.org ranks it 5 places above merit 24 Svea Checkout for WooCommerce 800+ · 5.0★ (1) wp.org #20 ↓1 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.