WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More
by WebToffee · Social
Also makes 19 other plugins · 346.9K+ installs across the portfolio →
Create unlimited WooCommerce product feeds for Google Shopping, Facebook, Instagram & 25+ top channels. Easy feed mapping, filters, and auto updates.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
2K+
≈2.9K estimated
Momentum
+4%
downloads vs prior 30d
Biggest opportunity: Swap “instagram feed” and “google merchant center” for “shopping” and “tiktok feed”. “instagram feed” isn't earning its slot: it only gets you to #17. “shopping” sits at #15 untagged, close enough for a declared tag to move it up. “google merchant center” isn't earning its slot: it only gets you to #11. “tiktok feed” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 58 average across 1,834 Social plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 2K of 82.9K lifetime downloads are still running, above its category: the median Social plugin keeps 0.5%, across 1,276 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Social plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 18 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 27 reviews, smoothed to 4.35★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.3
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| tiktok ads | #4 | #4 | 0 |
| woocommerce product feed your tag | #5 | #5 | up 1 |
| facebook catalog your tag | #8 | #13 | 0 |
| product feed | #5 | #7 | up 1 |
| google shopping your tag | #10 | #15 | down 2 |
| #11 | #15 | up 2 | |
| facebook product catalog feed | #4 | #5 | 0 |
| google merchant center your tag | #11 | #12 | 0 |
| product feed manager | #5 | #8 | down 1 |
| product catalog feed | #5 | #6 | 0 |
| shopping | #15 | #17 | down 2 |
| facebook catalog feed | #6 | #7 | down 1 |
| instagram feed your tag | #17 | #18 | up 1 |
| pinterest ads | #6 | #7 | up 1 |
| product listing product catalog mode | #6 | #7 | 0 |
| pinterest feed | #6 | #9 | up 1 |
| facebook dynamic product ads | #6 | #10 | 0 |
| tiktok | #18 | #15 | down 1 |
| shopping feed | #7 | #11 | 0 |
| google product feed | #7 | #11 | up 1 |
195 searches this plugin appeared in over the last 90 days, 20 listed. 131 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “instagram feed” and “google merchant center” for “shopping” and “tiktok feed”. “instagram feed” isn't earning its slot: it only gets you to #17. “shopping” sits at #15 untagged, close enough for a declared tag to move it up. “google merchant center” isn't earning its slot: it only gets you to #11. “tiktok feed” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “google merchant center”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
18
releases in the last 12 months
4d ago
latest release · v2.4.3 · 27 Oct 2026
67
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 43% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 2.2 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 17 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ alice446mo ago
funziona senza intoppi, facile, leggero e intuitivo
Read on wp.org ↗ - ★★★★★ 9skies10mo ago
Critical bug in version 2.3.4: The Google and Facebook category mapping dropdowns are blank on the Category Edit screen. Root Cause: The plugin is rendering the category list as raw text inside the <select> element without <option> tags (e.g., <select>...Do not mapAnimals...</select>). This breaks the dropdown display. Fix: Rolling back to version 2.3.1 resolves the issue immediately. Please fix the HTML output generation. This topic was modified 6 months, 1 week ago by 9skies.
Read on wp.org ↗ - ★★★★★ Pineapple is DISGUSTING on Pizza11mo ago
Does what it says on the tin 🙂 I was looking for a way to create a simple product feed for G’s Merchant Center and this plugin did the trick just fine. That being said, it’s crazy that Woo doesn’t have that feed baked right in.
Read on wp.org ↗ - ★★★★★ Vince Agwada1.2y ago
Seems to have solved my issue with syncing with Facebook. I’ve struggled for most of this year; thanks!
Read on wp.org ↗ - ★★★★★ bravobravus1.7y ago
The best plugin, the best support. Awesome!!!
Read on wp.org ↗ - ★★★★★ krinekh2.0y ago
Best free plugin
Read on wp.org ↗ - ★★★★★ kupiter2.4y ago
This is another great plug-in from Webtoffee. “Server cron” is a unique feature to solve issues of running refresh for big websites with multi-currency feeds in designated time, which is very important to us. I am happy to suggest features such as feed duplication (for easier new feed creation), and keep attributes (fields) during feed modification. The support team is fantastic to provide the feature in days.
Read on wp.org ↗ - ★★★★★ coolboy00102.5y ago
Great Product Data feed plugin. I used this to upload my feed to Google Shopping. Support is great as well
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.4.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names WebToffee WooCommerce Product Feeds when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Social feeds, Product feeds
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create unlimited WooCommerce product feeds for Google Shopping, Facebook, Instagram & 25+ top channels. Eas..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WPML, TranslatePress, OpenAI and 8 more.
- ✓ Headings and lists 10 headings and 1 list.
- ✓ Enough to quote 16,331 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "instagram feed" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-08-16 1K+ → 2K+ up after 333 days in tier
- 2023-09-18 900+ → 1K+ up after 39 days in tier
- 2023-08-10 800+ → 900+ up after 70 days in tier
- 2023-06-01 700+ → 800+ up after 21 days in tier
- 2023-05-11 800+ → 700+ down after 207 days in tier
- 2022-10-16 700+ → 800+ up after 4 days in tier
- 2022-10-12 800+ → 700+ down after 2 days in tier
- 2022-10-10 700+ → 800+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Feedelity Product Feeds – Google Shopping, Merchant Center, Meta and TikTok Feeds for WooCommerce — installs · 3.6★ · 4 shared tags -
Product Feed Manager for WooCommerce – RexFeed – Sell on 200+ Shopping Channels 10K+ installs · 4.7★ · 3 shared tags A -
Product Feed for Google Shopping, Microsoft Advertising and 40+ Channels for WooCommerce Merchant 2K+ installs · 4.7★ · 3 shared tags A -
Product Feed Manager by Conversios: Google Shopping, TikTok, Meta & 100+ Channels 100+ installs · 4.1★ · 3 shared tags B -
FeedProof for WooCommerce — installs · 3.6★ · 3 shared tags -
Podsync AI Product Feed Auditor for Google Merchant Center — installs · 3.6★ · 3 shared tags
Embed this report card
Drop a live Pulse card for WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/webtoffee-product-feed" width="480" height="300" style="border:0" loading="lazy" title="WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More — Plugin Pulse"></iframe> WebToffee WooCommerce Product Feeds – Google Shopping, Pinterest, TikTok Ads, & More: 2K+ active installs, 4.8★ (27 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/webtoffee-product-feed
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