Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “website redirection”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “website redirection”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Successful Redirection for Contact Form shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #10 on merit, 4.9★ from 4962 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Easy HTTPS Redirection (SSL) 100K+ · 4.2★ (71) wp.org #1 2 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #3 ↓1 1 too low 3 IP2Location Redirection 7K+ · 4.3★ (43) wp.org #2 ↑1 1 too high 4 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #4 ↑3 5 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #9 4 too low 6 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #7 ↓1 1 too low 7 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8869) wp.org #11 4 too low 8 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #5 ↓1 3 too high 9 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1267) wp.org #18 ↓2 9 too low 10 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #21 ↑1 11 too low 11 Ultra Addons for Contact Form 7 60K+ · 4.8★ (107) wp.org #14 ↑1 3 too low 12 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #12 13 WP Activity Log 300K+ · 4.7★ (490) wp.org #22 ↓8 9 too low 14 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #8 6 too high 15 Specific Content For Mobile – Customize the mobile version without redirections 4K+ · 4.8★ (31) wp.org #17 2 too low 16 Successful Redirection for Contact Form 10K+ · 5.0★ (4) wp.org #6 ↓1 10 too high 17 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #23 6 too low 18 All In One Redirection 1K+ · 4.4★ (11) wp.org #10 8 too high 19 Extensions For CF7 (Contact form 7 Database, Conditional Fields and Redirection) 5K+ · 4.9★ (8) wp.org #16 ↑2 3 too high 20 Simple Website Redirect 5K+ · 4.6★ (21) wp.org #24 4 too low 21 Website Toolbox Forum 70+ · 4.6★ (13) wp.org #15 ↑4 6 too high 22 BBH Custom Schema – Add Custom JSON-LD to Your Website 900+ · 5.0★ (2) wp.org #20 ↑1 2 too high 23 Private Website – Login Required 300+ · 5.0★ (1) wp.org #13 10 too high 24 Chat in Website 60+ · 5.0★ (1) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.