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wp.org search vs our merit ranking: “whatsapp gateway”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “whatsapp gateway”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bangladeshi Payments Mobile – MFS Gateway, QR Code, Advance COD Protection, Thermal POS Invoicing & WhatsApp Suite shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) places #7 on merit, 4.5★ from 385 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #1 2 UPI QR Code Payment Gateway for WooCommerce 10K+ · 4.8★ (256) wp.org #2 3 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #4 1 too low 4 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #10 6 too low 5 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #15 10 too low 6 UPI QR Code Payment Gateway 1K+ · 5.0★ (6) wp.org #3 3 too high 7 miniOrange 2FA – Two Factor Authentication for WordPress (Passkey, OTP, SMS, Email, Google Authenticator) 10K+ · 4.5★ (385) wp.org #19 12 too low 8 Advanced Shipment Tracking for WooCommerce 70K+ · 4.5★ (355) wp.org #18 10 too low 9 WSMS (formerly WP SMS): SMS Notifications, OTP Login and WooCommerce SMS 7K+ · 4.1★ (107) wp.org #11 2 too low 10 VikBooking Hotel Booking Engine & PMS 8K+ · 4.8★ (61) wp.org #12 2 too low 11 Appointment Booking Plugin – LatePoint | Calendar & Scheduling for WordPress 100K+ · 4.9★ (107) wp.org #17 6 too low 12 OTP Login With Phone Number, OTP Verification 1K+ · 4.9★ (81) wp.org #16 4 too low 13 Netcash WooCommerce Payment Gateway 300+ · 5.0★ (6) wp.org #6 7 too high 14 Knit Pay – Cashfree, Instamojo, Razorpay, PayPal and more 2K+ · 4.9★ (100) wp.org #23 9 too low 15 Payment Gateway – Mpesa for WooCommerce 200+ · 5.0★ (6) wp.org #7 8 too high 16 Abandoned Cart Lite for WooCommerce 20K+ · 4.1★ (84) wp.org #20 4 too low 17 Fluent Booking – The Ultimate Appointments Scheduling, Events Booking, Events Calendar Solution 20K+ · 4.7★ (46) wp.org #22 5 too low 18 Payment Gateway for MTN MoMo on WooCommerce 200+ · 4.6★ (5) wp.org #8 10 too high 19 Bangladeshi Payments Mobile – MFS Gateway, QR Code, Advance COD Protection, Thermal POS Invoicing & WhatsApp Suite 1K+ · 5.0★ (3) wp.org #5 14 too high 20 Call for Price for WooCommerce 8K+ · 3.9★ (27) wp.org #21 1 too low 21 Allpay Payment Gateway 70+ · 5.0★ (2) wp.org #9 12 too high 22 SwiftPay Payment Gateway for WooCommerce 70+ · 0.0★ (0) wp.org #14 8 too high 23 WooCommerce Abandoned Cart Recovery, Search Abandonment & WhatsApp Chat Widget – WhatsApp CRM by OnlineLiveSupport 30+ · 5.0★ (1) wp.org #13 10 too high 24 Gutenverse Form – Contact Form Builder, Block Form & Booking Form 10K+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.