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wp.org search vs our merit ranking: “widget pack”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “widget pack”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Topper Pack shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 400+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TranslatePress – Translate Multilingual sites with AI Translation places #12 on merit, 4.7★ from 1667 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #2 3 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #4 1 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #5 1 too low 5 Cryptocurrency Widgets Pack 600+ · 4.8★ (28) wp.org #3 2 too high 6 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #9 3 too low 7 bbp style pack 6K+ · 4.9★ (100) wp.org #6 1 too high 8 Blog Designer Pack – Blog, Post Grid, Post Slider, Post Carousel, Category Post, News 30K+ · 4.7★ (79) wp.org #7 1 too high 9 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #11 2 too low 10 Black Studio TinyMCE Widget 200K+ · 4.8★ (191) wp.org #10 11 Polylang 900K+ · 4.7★ (3004) wp.org #16 5 too low 12 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #19 ↑2 7 too low 13 Image Widget 100K+ · 4.9★ (287) wp.org #18 5 too low 14 Starter Templates & Sites Pack by ThemeGrill 70K+ · 4.7★ (197) wp.org #17 ↑2 3 too low 15 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #20 5 too low 16 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #21 ↓4 5 too low 17 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #22 ↑1 5 too low 18 Mergado Pack 700+ · 3.6★ (17) wp.org #14 ↓1 4 too high 19 The Pack Elementor addon 2K+ · 4.3★ (6) wp.org #12 7 too high 20 FV Simpler SEO 2K+ · 4.6★ (12) wp.org #24 4 too low 21 Musician’s Pack for Elementor – Music Website Widgets & Templates 400+ · 4.3★ (6) wp.org #15 6 too high 22 Icon Element – Icon Pack for Elementor Page Builder (6718 icons) 40K+ · 4.4★ (7) wp.org #23 ↓1 1 too low 23 Topper Pack 400+ · 0.0★ (0) wp.org #8 15 too high 24 Mox Icons – Icon Pack for Elementor 1K+ · 5.0★ (2) wp.org #13 ↑1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.