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wp.org search vs our merit ranking: “widget social share”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “widget social share”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Share Block – Help Visitors Spread Your Content Everywhere shows at wp.org #17 but places #24 on merit, a gap of 7 places. Its 2K+ installs carry it up the search order; its 4.3★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Smash Balloon Social Photo Feed – Easy Social Feeds Plugin places #12 on merit, 4.9★ from 4359 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #1 2 Social Share Icons & Social Share Buttons 10K+ · 4.9★ (1911) wp.org #2 ↑1 3 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #4 1 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #3 ↓1 1 too high 5 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #5 6 Simple Social Media Share Buttons – Social Sharing for Everyone 20K+ · 4.8★ (194) wp.org #6 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #8 ↓1 1 too low 8 Simple Share Buttons Adder 40K+ · 4.3★ (627) wp.org #9 1 too low 9 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #10 1 too low 10 AddToAny Share Buttons 300K+ · 4.7★ (1114) wp.org #12 2 too low 11 Wp Social Login and Register Social Counter 70K+ · 4.6★ (67) wp.org #7 ↑1 4 too high 12 Smash Balloon Social Photo Feed – Easy Social Feeds Plugin 1M+ · 4.9★ (4359) wp.org #16 ↓3 4 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2409) wp.org #11 2 too high 14 Hubbub Lite – Fast, free social sharing and follow buttons 30K+ · 4.7★ (173) wp.org #14 ↑5 15 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #19 ↓1 4 too low 16 WP Social Ninja – Embed Social Feeds, User Reviews & Chat Widgets 30K+ · 4.8★ (71) wp.org #13 ↑1 3 too high 17 Social Media Feather 10K+ · 4.6★ (506) wp.org #23 6 too low 18 Super Web Share – Native Social Sharing Button 2K+ · 4.9★ (29) wp.org #15 3 too high 19 Easy Social Icons 20K+ · 4.4★ (84) wp.org #21 ↑1 2 too low 20 Cresta Social Share Counter 2K+ · 4.8★ (55) wp.org #22 ↓1 2 too low 21 Bit Social – Social Media Auto Poster and Scheduler 6K+ · 4.5★ (36) wp.org #18 ↓1 3 too high 22 Fuse Social Icons 10K+ · 4.6★ (58) wp.org #24 2 too low 23 Social Media Icon Widget – Social Profile Links with Gutenberg Block 4K+ · 4.1★ (16) wp.org #20 3 too high 24 Social Share Block – Help Visitors Spread Your Content Everywhere 2K+ · 4.3★ (3) wp.org #17 ↓1 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.