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wp.org search vs our merit ranking: “woocommerce fulfilment”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce fulfilment”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Clone / Duplicate Orders for WooCommerce shows at wp.org #5 but places #13 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ecwid by Lightspeed Ecommerce Shopping Cart places #8 on merit, 4.5★ from 228 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Print Invoice & Delivery Notes for WooCommerce 30K+ · 4.4★ (140) wp.org #1 2 Smart COD for WooCommerce 30K+ · 4.6★ (52) wp.org #2 3 Store Vacation Lite for WooCommerce 10K+ · 4.6★ (189) wp.org #3 4 Zakeke Interactive Product Designer for WooCommerce 1K+ · 4.7★ (131) wp.org #8 ↑1 wp.org ranks it 4 places below merit 5 N Ni WooCommerce Custom Order Status 2K+ · 4.1★ (16) wp.org #4 wp.org ranks it 1 place above merit 6 MyParcel 8K+ · 3.9★ (48) wp.org #7 ↑1 wp.org ranks it 1 place below merit 7 Serial Numbers – Ultimate License Manager for Selling, Licensing & Securely Delivering Digital Content with WooCommerce 1K+ · 4.7★ (78) wp.org #14 wp.org ranks it 7 places below merit 8 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #21 ↓1 wp.org ranks it 13 places below merit 9 Product Delivery Date for WooCommerce – Lite 1K+ · 4.1★ (13) wp.org #6 ↑1 wp.org ranks it 3 places above merit 10 Oliver POS – WooCommerce POS for iPhone, iPad & Android 700+ · 4.2★ (90) wp.org #15 wp.org ranks it 5 places below merit 11 Polski for WooCommerce 60+ · 4.8★ (10) wp.org #9 ↓4 wp.org ranks it 2 places above merit 12 Ultimate WooCommerce Filters 500+ · 3.7★ (14) wp.org #10 wp.org ranks it 2 places above merit 13 Clone / Duplicate Orders for WooCommerce 1K+ · 5.0★ (2) wp.org #5 ↑1 wp.org ranks it 8 places above merit 14 Vanquish Shipping Tracking – Order Tracking & Carrier Links for WooCommerce 40+ · 5.0★ (5) wp.org #13 wp.org ranks it 1 place above merit 15 MakeCommerce for WooCommerce 3K+ · 3.6★ (8) wp.org #11 wp.org ranks it 4 places above merit 16 PrinterCo Automatic Order Printing for WooCommerce 300+ · 5.0★ (6) wp.org #20 ↓3 wp.org ranks it 4 places below merit 17 Trade Runner 100+ · 5.0★ (3) wp.org #12 ↑1 wp.org ranks it 5 places above merit 18 Storebird AI Chat for WooCommerce 30+ · 5.0★ (3) wp.org #17 wp.org ranks it 1 place above merit 19 BitPay Checkout for WooCommerce 200+ · 3.4★ (7) wp.org #16 wp.org ranks it 3 places above merit 20 Amazon, eBay, NewEgg, Walmart and more. WooCommerce Multichannel Integration by ChannelUnity 30+ · 3.7★ (3) wp.org #18 ↑5 wp.org ranks it 2 places above merit 21 ShipAny WooCommerce: Ship, Label, Tracking 100+ · 4.0★ (1) wp.org #19 ↓7 wp.org ranks it 2 places above merit 22 TUNL Shipping for WooCommerce 100+ · 0.0★ (0) wp.org #23 ↓2 wp.org ranks it 1 place below merit 23 Bob Go Smart Shipping for WooCommerce 1K+ · 0.0★ (0) wp.org #24 wp.org ranks it 1 place below merit 24 Tabby Checkout 4K+ · 5.0★ (1) wp.org #22 ↓3 wp.org ranks it 2 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.