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wp.org search vs our merit ranking: “woocommerce login redirect”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “woocommerce login redirect”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Entryway – WP Login & Logout Redirect shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 6K+ installs carry it up the search order; its 4.8★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #12 on merit, 4.8★ from 7,522 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #1 2 LoginWP (Formerly Peter's Login Redirect) 80K+ · 4.8★ (503) wp.org #2 3 WPS Hide Login 2M+ · 4.8★ (2,111) wp.org #3 4 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #5 ↓1 wp.org ranks it 1 place below merit 5 Temporary Login Without Password 90K+ · 5.0★ (1,550) wp.org #10 ↓1 wp.org ranks it 5 places below merit 6 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1,445) wp.org #9 ↑1 wp.org ranks it 2 places below merit 8 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27,820) wp.org #12 ↓1 wp.org ranks it 4 places below merit 9 All In One Login 60K+ · 3.6★ (35) wp.org #4 ↑3 wp.org ranks it 5 places above merit 10 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #14 ↑3 wp.org ranks it 4 places below merit 11 Sky Login Redirect 2K+ · 4.7★ (24) wp.org #6 ↓1 wp.org ranks it 5 places above merit 12 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #19 ↓2 wp.org ranks it 7 places below merit 13 Nextend Social Login and Register 200K+ · 4.9★ (447) wp.org #20 wp.org ranks it 7 places below merit 14 LoginPress | wp-login Custom Login Page Customizer 200K+ · 4.8★ (1,077) wp.org #24 wp.org ranks it 10 places below merit 15 WPS Limit Login 100K+ · 4.9★ (83) wp.org #16 ↓1 wp.org ranks it 1 place below merit 16 Clean Login 5K+ · 4.7★ (144) wp.org #17 ↓1 wp.org ranks it 1 place below merit 17 Login as User: See the Site as Any User 30K+ · 4.8★ (41) wp.org #13 wp.org ranks it 4 places above merit 18 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2,409) wp.org #18 ↑3 19 FluentAuth – Login Security, Two-Factor Authentication, Passkeys & Social Login 10K+ · 4.1★ (35) wp.org #15 ↓1 wp.org ranks it 4 places above merit 20 Entryway – WP Login & Logout Redirect 6K+ · 4.8★ (5) wp.org #8 wp.org ranks it 12 places above merit 21 After Login Redirect 1K+ · 5.0★ (7) wp.org #11 ↑1 wp.org ranks it 10 places above merit 22 Login Security Captcha 10K+ · 4.9★ (20) wp.org #22 23 Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password 3K+ · 4.8★ (26) wp.org #23 24 LWS Hide Login 20K+ · 4.7★ (12) wp.org #21 ↓1 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.